Taught course

Marketing

Institution
Queen's University Belfast · Queen's University Management School
Qualifications
MSc

Entry requirements

Full details can be found on the Queen's University website at http://www.qub.ac.uk/home/StudyatQueens/CourseFinder/

Months of entry

September

Course content

The overall aim of the MSc in Marketing programme is to provide an academically stimulating and professionally challenging masters programme for students in the area of marketing. The objectives of the programme are to:

  • Provide advanced study of contemporary marketing theory and practice
  • Develop students' financial and numerical skills necessary for marketing management and practice
  • Develop students' research skills necessary for marketing management and practice

  • Develop students' ability to analyse complex marketing problems, by developing skills to think critically, rationally and rigorously through a range of diverse and innovative teaching methods
  • Encourage students to make informed decisions by creatively and systematically applying their understanding of core topics to contemporary issues and specialist fields of Marketing in a local, national and/or international context
  • Enhance students' transferable and intellectual skills, employability skills, as well as their continuing personal and professional development so as to enable them to work with self-direction and originality

Information for international students

Full details can be found on the Queen's University website at http://www.qub.ac.uk/home/StudyatQueens/CourseFinder/

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Dr Patrick McCole
Email
qums@qub.ac.uk