Taught course

Creative Producing

Royal Central School of Speech and Drama, University of London · Royal Central School of Speech and Drama, University of London

Entry requirements

You will normally possess a degree or equivalent qualification in a relevant subject area and/or at least two years' relevant professional experience. An offer will normally only be made after interview/audition. Top-up year for those with existing MA or PGDip qualifications in these subjects will be available from October 2013 entry. Applicants for whom English is not their first language are required to gain an overall score of 7.0 in an IELTS test. We do accept equivalent English language qualifications.

Months of entry


Course content

Skilled and culturally literate Creative Producers are increasingly in demand in the arts, theatre and entertainment industries as entrepreneurs, fundraisers, project managers, curators and collaborators. These courses offer real world creative producing opportunities within Central’s production calendar and with extensive industry partners, enabling students to build on their existing practice.

Central graduates have become successful producers, among them Sir Cameron Mackintosh and David Jubb. Students will undertake masterclasses in producing with key industry leaders and innovators, and take an active role in the organisation of events, productions and projects, underpinned by a solid understanding of the cultural industries, creative producing, and theory and research in the field.

Creative producers work with artists to create performances and festivals, run venues and companies, manage projects, raise funds and investment, and negotiate commissions. While learning, students will also gain a career head start by building a vital network of industry and peer contacts.

These courses are for those with existing theatre or arts practice, who wish to develop relevant knowledge and expertise, creative entrepreneurial and project management skills.

Both the MA and MFA have been developed in consultation with leading industry partners to provide a vocational course where students can apply their learning through a diverse range of practical projects. Central is involved in many external collaborative projects, so in addition to its own production activity and commercial theatre connections, its pioneering work in circus and site-specific theatre means excellent connections to a wide range of alternative theatre forms. Embracing the challenges of creating a sustainable business is a core part of the course and Central is proud to have been recognised by the prestigious London Chamber of Commerce’s Commercial Education Trust (CET) for its entrepreneurial activity.

In the first year of the MFA, students will join MA colleagues for most of the year, undertaking professional creative producing projects in areas such as:

  • Publicity, fundraising, social media strategies
  • Business modelling and innovation
  • Audience development and engagement
  • Theatre production and tour management
  • Festival curation and organisation.

The MFA extends into a second year that engages with further specialist subject skills. Students are offered extended and sustained experience in the field, working closely with members of the related industry to establish themselves as professional practitioners. Students are encouraged to specialise in one or more directions building on the learning of the first year. The MFA second year widens the opportunities to practice knowledge within a context and framework where pertinent questions can be asked, protocols tested and new structures suggested. Students will be expected to undertake tutorials and occasional seminars, although these may be via Skype or virtual seminar facilities.


Central has selected assessment formats to reflect the needs of both industry and academia, e.g. individual and group pitches to industry panels, business plans, online presentations, conference presentations, productions, case studies, reflective essays, reports, reviews and written submissions, and a personal portfolio or dissertation.

MFA students will articulate and reflect upon their development as a professional in a substantive portfolio, that normally includes a minimum of two case studies, a two-year personal development plan and an evaluation of the work-based learning or attachment experience.

Information for international students

Central holds international auditions/interviews in New York, San Francisco, Sydney, Singapore, Santiago, Sao Paulo and Bogota. Please see Central’s website for details. To book a place please email admissions@cssd.ac.uk. If you are unable to attend in person, the course admissions tutor may offer you the opportunity of a distance audition/interview.

Qualification and course duration


full time
12 months


full time
24 months

Course contact details

Admissions and Student Recruitment Office