Entry requirements


Preferred subjects: Media, Drama, English, Video Games, Digital Media, Film, Photography, History or Music.

You are likely to be invited for an interview to assess your motivation for the subject.

Months of entry


Course content

This masters program is designed to prepare the next wave of producers, media managers, and creative professionals eager to lead in the global creative industries.

Leveraging the extensive expertise of the Storyfutures team at Royal Holloway University, the course offers insights into groundbreaking uses of immersive technologies and the exploration of new narrative forms and structures across theatre, film, TV, and gaming. Collaborating with leading figures in the creative sector, students will engage with a diverse group of tutors in performance, music, and media arts. This approach enables them to develop innovative immersive skills and insights, and to consider how these can be adapted to captivate new audiences within their specific creative interests.

Participants will explore current shifts in content consumption, media habits, and the broader impacts on the industry's ecosystem, from funding to distribution, aiming to meet evolving audience expectations. They will delve into the latest trends in 3D storytelling and interactive experiences, examining examples from Abba Voyage to Secret Cinema and Pokemon Go to Van Gogh.

The curriculum includes an examination of various technologies such as VR (Virtual Reality), AR (Augmented Reality), and recent AI advancements. Through hands-on prototyping exercises, students will learn about a more accessible approach to immersive storytelling, focusing on audience engagement, funding opportunities for extended reality (XR) projects, and scalable business strategies for bringing innovative ideas to market.

This future-facing course is ideal for those aspiring to be at the forefront of the global creative industries, driving and leading transformative projects.

Fees and funding

Check our website for latest information.

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Postgraduate Administrator
+44 (0)1784 414629