Taught course

Digital Marketing Management

Staffordshire University · Staffordshire Business School

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Entry requirements

You will normally be expected to have a 2:2 or above Honours degree (or equivalent) in marketing, or a 2:1 or above Honours degree in business with evidence of successful attainment of marketing modules.

An overall assessment of your educational background, experience and potential to benefit from the scheme will be made when assessing your application.

For non-standard applications - you may be admitted to the course with advance standing on the basis of exemptions from previous studies, including full or part completion of professional marketing qualifications or having acquired postgraduate credits from similar courses, whether at Staffordshire University or from other higher education institutions.

Months of entry

January, September

Course content

This course aims to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. It will provide you with both technical and critical evaluation skills, and the ability to apply contemporary techniques for decision making in complex situations relevant to Digital Marketing Management.

The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. According to the Chartered Institute of Marketing (CIM) (2015) "Data is the currency of success. It is not enough for marketers to know that analytics and data science can help – they need to know how to use them to make good choices. They must take a scientific approach." This postgraduate course has been designed to offer marketing graduates the opportunity to keep abreast of changes in the Digital Marketing Management environment.

The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics. The course offers a clear update on traditional approaches to digital marketing. By integrating thinking from the Institute of Direct and Digital Marketing (IDM) and CIM we’ve designed a curriculum with a strong professional and practical ethos, focusing on employability and continued professional development. The inclusion of a work-based project module is an alternative to the dissertation, providing you with the opportunity to focus on an issue that is relevant to your workplace or placement.

Our staff are at the forefront of key areas of the Digital Marketing field including Digital Marketing Plans and effective Social Media for Organisations.

The MSc includes a year working in an organisation at a Management level effectively researching, developing and implementing monitoring/control of the Digital Marketing.

Information for international students

A satisfactory English language skills qualification is required for international candidates where English is not their first language.

Qualification, course duration and attendance options

  • MSc
    part time
    36 months
    • Campus-based learningis available for this qualification
    full time
    16 months
    • Campus-based learningis available for this qualification

Course contact details

Enquiries Team
+44(0)1782 294400