Taught course

Marketing

Institution
Ulster University · Department of Management, Leadership and Marketing
Qualifications
MSc

Entry requirements

Applicants should normally possess a relevant second class honours degree or better, or an equivalent qualification. They must also possess a level of English language competency acceptable to the University.

Exceptionally, applicants who do not possess academic qualifications at the appropriate level but have substantial relevant work experience may be considered for admittance in accordance with the Faculty’s Accreditation of Prior Learning policy.

Months of entry

October

Course content

Imbued with an emphasis on entrepreneurial thinking and practice, the MSc Marketing programme has evolved in line with the needs of the regional economy which it serves, responding as the learning needs and learning styles of its participants have altered and adapted as Northern Ireland more fully takes its place in the global market.

This course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a diet rich in the practical application of marketing.

The programme has been designed in conjunction with senior marketing executives from industry as well as local entrepreneurs. It addresses the strategic imperative that companies must become more marketing focused and more professional and entrepreneurial in the practice of marketing.

UUBS is a member of The Babson Collaborative for Entrepreneurship Education founded and sponsored by Babson College, MA, USA. The innovative resources provided by Babson Collaborative are used within the delivery of modules on this programme.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Dr Andrea Reid
Email
a.reid@ulster.ac.uk
Phone
+44 28 9036 6995