Taught course

Applied Psychology and Economic Behaviour

University of Bath · Department of Psychology

Entry requirements

You should have a bachelor’s honours degree or international equivalent, typically a 2:1 or above.

To apply for this course you should have an undergraduate degree in an appropriate subject such as psychology or economics, another social science or business-related discipline (business administration, finance, accounting, international trade, banking, financial management, public finance, politics) or another subject which included a significant economics or modelling component (physics or engineering).

You must demonstrate basic quantitative skills, acquired through modules such as microeconomics, mathematics or statistics.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

If you first language is not English but within the last 2 years you completed your degree in the UK you may be exempt from our English Language requirements.

Months of entry


Course content

Explore the intersection between psychology and economics. You’ll gain a well-rounded understanding of human decision-making and learn how to predict it.

This master’s course enables you to delve into the intersection between the disciplines of psychology and economics, providing you with the opportunity to develop a cross-disciplinary perspective of human decision-making.

By combining economic modelling with what psychology can tell us about individuals’ behaviour and emotions, you’ll learn how to create highly accurate tools or models for predicting human behaviour. These models can be used in a range of contexts to empower behaviour change at both a micro and macro level.

Upon completion of the course, you’ll be better prepared to work in any area where understanding human decision-making is important.

This course is highly relevant if you have a background in economics or psychology; or come from a background where modelling or understanding human behaviour is a key component, such as engineering or sociology.

An interdisciplinary learning environment

You’ll be immersed in an academic setting that brings together specialist teaching and expertise from both our Department of Psychology and Department of Economics.

Our research-active staff work to:

  • deliver contemporary, industry-relevant course content
  • give you exposure to the latest issues and trends
  • provide links with employers
  • ensure you gain interdisciplinary insights to help you stand out for future jobs.

Learn from experts in the field

You’ll learn from experts in the fields of economics and psychology. Their passion, knowledge and industry expertise shape their teaching to enhance your learning experience.

Use specialist facilities

You’ll have access to some of the latest industry-standard statistical, mathematical and econometric software. This will allow you to access up-to-the-minute data on real-world trends to enhance your learning experience.

You will also benefit from the Department of Psychology’s range of research facilities. These include:

Gain important career skills

On successful completion of this course, you will have gained:

  • an interdisciplinary understanding of the psychological and economic science that impacts human factors in decision-making
  • the skills to independently run, and appropriately analyse, data from studies into human decision-making
  • the ability to develop powerfully predictive behavioural models based on a strong foundation of theory from both psychology and economics
  • a deep understanding of the breadth of impact that behavioural economics can have on business, academic and societal factors

We limit student numbers on this course to ensure a collegiate atmosphere and a high degree of interaction between students and lecturers.

Graduate prospects

There is great industry demand for graduates with interdisciplinary knowledge and skills.

This course is designed to prepare you for a variety of roles in government, research, banking, finance, healthcare, the third sector, economic regulation, human resources, or executive management.

You’ll also develop skills and experience that will prepare you to continue your studies at a doctoral level.

Recent graduates have progressed to jobs around the world, including:

  • Research Advisor at The Behavioural Insights Team (UK)
  • Senior Research Executive at Kantar Public (UK)
  • Marketing Specialist at Supreva (UK)
  • Head of Behavioural Innovation at Cowry Consulting (UK)
  • Data Engineer at Kubrick Group (UK)
  • Strategy Manager at UK Markets and Regulation (UK)
  • Senior Consultant bei Allianz Consulting (Germany)
  • Market Intelligence Analyst (US)

Others have chosen to continue their careers in academia.

Fees and funding

View availible funding oppurtunities.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Taught Postgraduate Admissions
+44 1225 38 5115