Digital Marketing
Entry requirements
Applicants should have a 2:2 Honours degree in a related subject from a recognised higher education institution.
Months of entry
April, June, August, October, November
Course content
From online behavioural and SMS marketing to in-game and app-based advertising, digital marketing has revolutionised the way advertisers sell and consumers buy. As the established major players and ambitious start-ups continue to develop and expand, a digital skills gap has appeared, both in the UK and internationally. This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.
Key features
- Explore the innovative creative concepts that are driving the latest global digital success stories
- Our practice-based approach enables you to understand and develop competitive marketing strategies from a real-world business perspective
- Every taught unit on this course will be delivered in a six-week block mode
Career opportunities
You will have the skills to follow career opportunities in: digital marketing; mobile marketing; digital account management; search and social media; web content management; digital creative development; marketing communications; or marketing.
Areas of study may include:
- Brand communication and reputation management
- Business dissertation
- Business live project
- Digital analytics and online customer experience
- Digital marketing strategy
- Marketing and the digital future
- Performance achievement planning
Information for international students
Please see our website for the latest fee information.
Fees and funding
Please see our website for the latest fee information.
Qualification, course duration and attendance options
- MSc
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Name
- Course Enquiries
- study@beds.ac.uk
- Phone
- 0300 3300 073