Taught course

Digital Marketing

University of Bedfordshire · Department of Management and Business Systems

Entry requirements

Applicants should have a 2:2 Honours degree in a related subject from a recognised higher education institution.

Months of entry

April, June, August, October, November

Course content

From online behavioural and SMS marketing to in-game and app-based advertising, digital marketing has revolutionised the way advertisers sell and consumers buy. As the established major players and ambitious start-ups continue to develop and expand, a digital skills gap has appeared, both in the UK and internationally. This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.

Key features

  • Explore the innovative creative concepts that are driving the latest global digital success stories
  • Our practice-based approach enables you to understand and develop competitive marketing strategies from a real-world business perspective
  • Every taught unit on this course will be delivered in a six-week block mode

Career opportunities

You will have the skills to follow career opportunities in: digital marketing; mobile marketing; digital account management; search and social media; web content management; digital creative development; marketing communications; or marketing.

Areas of study may include:

  • Brand communication and reputation management
  • Business dissertation
  • Business live project
  • Digital analytics and online customer experience
  • Digital marketing strategy
  • Marketing and the digital future
  • Performance achievement planning

Information for international students

Please see our website for the latest fee information.

Fees and funding

Please see our website for the latest fee information.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Course Enquiries
0300 3300 073