Marketing

Entry requirements

Applicants should have a 2:2 Honours degree in a related subject from a recognised higher education institution.

Months of entry

April, June, August, October, November

Course content

If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes. On this course, you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour; marketing international business; marketing and service management; and social media marketing. Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem-solving and research skills required to operate confidently in a dynamic environment.

Key features

• Benefit from studying with a Business School that has partners across the world, enabling you to examine the cross-culture perspectives essential to organisations in global markets
• Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace
• Every taught unit on this course is delivered in a six-week block mode

Career opportunities

You will have the skills to follow career opportunities in: brand management; advertising; sales; account management; media management; media buying; marketing research; or public relations.

Areas of study may include:

• Brand communication and reputation management
• Intercultural business competencies
• Marketing and the digital future
• Performance achievement planning
• Strategy and brand management

Information for international students

Please see our website for the latest fee information.

Fees and funding

Please see our website for the latest fee information.