Marketing

Entry requirements

Take a look at the latest entry requirement information on our website: https://www.beds.ac.uk/howtoapply/guide-to-applying-to-uob/before-you-apply/entry-requirements/

Months of entry

January, March, May, July, September, November

Course content

Marketing today calls for a wide reach: you need to feel confident in the core aspects such as brand engagement, reputational management and consumer behaviour while also being able to analyse data, spot data patterns and plan creatively to respond to them. On this course, you develop the skills required to adopt appropriate strategic responses to different international market environments. You also examine more nuanced aspects of marketing such as purpose and ethics; the management and development of people in cross-cultural organisations; and environmental issues.

Facilities and specialist equipment

• State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
• Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
• Immersive Semrush simulation software for realistic marketing practice
• Business pods, boardroom areas and IT suites designed to simulate a professional office environment

What will you study?

Units

• Brand Communication And Reputation Management (MAR036-6) Compulsory
• Business Dissertation (MAR042-6) Compulsory
• Intercultural Business Competencies (MAR038-6) Compulsory
• Marketing And The Digital Future (MAR039-6) Compulsory
• Performance Achievement Planning (BSS072-6) Compulsory
• Strategy And Brand Management (MAR043-6) Compulsory

Careers

On successful completion this course opens up a world of career opportunities in the public private and not-for-profit sectors from large global organisations to small and medium enterprises nationally and locally. You may also wish to work freelance or set up your own agency.

You will have the skills to follow a career in brand management; advertising; sales; account management; media management; media buying; marketing research; or public relations.

• You will also be well prepared for further academic study at MPhil or PhD level.

Information for international students

Please see our website for the latest fee information.

Fees and funding

Take a look at the latest fees information on our website: https://www.beds.ac.uk/howtoapply/money/fees/fee-schedule/