Marketing

Entry requirements

To apply for this course, a business degree or any other degree indicating basic quantitative skills is required. Otherwise, applicants from different subject areas will be considered on an individual basis according to their relevant professional experience or qualifications.

Months of entry

November, October, August, June, April, February

Course content

If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes. On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.

Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment.

Qualification and course duration

MSc