Taught course

Marketing

Institution
University of Bedfordshire · Department of Marketing, Tourism and Hospitality
Qualifications
MSc

Entry requirements

UK applicants:

A Business degree at Honours level or any other degree indicating basic quantitative skills is required. Applicants from different subject areas will be considered on an individual basis according to their relevant professional experience or qualifications.

EU applicants:

A good first degree and an English language qualification (https://www.beds.ac.uk/howtoapply/eu/english) are required. Read more here: https://www.beds.ac.uk/howtoapply/eu/guides.

International applicants:

A good honours degree (or equivalent qualification) in an appropriate subject from a recognised university or HE institution and an English language qualification are required (https://www.beds.ac.uk/international/international-applications/english). We will also consider candidates with other relevant qualifications or appropriate work experience. More information: https://www.beds.ac.uk/international/international-applications/contactus.

Months of entry

January, November, September, July, June, March

Course content

Why choose this course?

On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.

· Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems

· Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets

· Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace

· Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context

· All PG courses are available to start in Sep, Nov, Jan, Mar, Jun and Jul.

Unit Information

On this course you will undertake four 30 credit Units and one 60 credit project unit.

Our courses are designed engaging, attractive and flexible in the current global marketplace. There are six entry points through the year. This allows you to start when it is most suitable.

Your course takes place over three semesters.

· Induction Week

· Unit 1 (30 credits)

· Unit 2 (30 credits)

· Unit 3 (30 credits)

· Unit 4 (30 credits)

· Capstone or Law project (BLP) 60 credits

Our evidence-based approach is designed to enhance engagement and success by applied practice, working with other students creating the opportunity for network development.

Course units:

· Brand Communication and Reputation Management

· Marketing and the Digital Future

· Intercultural Business Competencies

· Strategic Management

Capstone project

This Master's course provides the opportunity to undertake different types of project, a "Capstone" experience which completes the integration of your studies applied in one of the following:

· Professional Practice - you will be required to respond to a number of work-based scenarios through critical evaluation to determine an appropriate course of action.

· The Live Project - this will enable you to work as part of a team on a project provided by a business organisation.

· The dissertation - this is a conventional dissertation of 12,000 to 15,000 words, enabling you to undertake in-depth research of a topic relating to your course.

Assessment

You will understand applied theory and develop critical thinking skills, which will help you to evaluate the relevance of what you have learnt. This will enable you to demonstrate rigorous expertise for a business or related organisation. There are two assessments per unit (4 units total), in a variety of forms e.g. reports, presentations and essays.

Career prospects

By completing the course you will have the skills and find career opportunities in the following industries/areas:

· Brand Management

· Advertising

· Sales

· Account Management

· Media Management

· Media Buying

· Marketing Research

· Public Relations

You will also be well prepared for further research study in either the MPhil, or PhD.

Fees and funding

UK/EU:

Fees are £6,800. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan.

See www.beds.ac.uk/howtoapply/money/fees/pg for full information on fees and funding.

International:

Fees are £12,000.

A prompt payment discount is available if you pay the full fee before or at registration. There are also special scholarships available.

See www.beds.ac.uk/international/international-applications/fees-and-scholarships for full information.

The University reserves the right to increase tuition fees by no more than inflation.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Admissions
Email
admission@beds.ac.uk
Phone
0300 3300 073