At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. You will need to hold a degree in a relevant subject (eg, marketing or business) or have a minimum of two years' relevant work experience.
Months of entry
Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.
The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.
The programme will focus on developing your knowledge and understanding of marketing through advanced modules on Contemporary Issues in Strategic Marketing, Strategic Management and Marketing Analytics, Problem Solving & Strategic Marketing as Practice. Subsequently you will deepen your understanding by undertaking a live consultancy project alongside a range of specialist elective modules (including Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications). The final component of the programme is an individual consulting project and dissertation, adding a further opportunity to apply theory to practice and a further company experience for your CV.
On this programme our students have undertaken live consultancy projects with a range of top companies – for example, Cadbury, Hobbs, Honeywell, Land Rover/Jaguar, Cogent Elliot, TRW, Helix and Aston Villa Football Club. These consultancy projects will give you valuable experience and substantially enhance your marketing career prospects. Graduates from the programme have moved into a range of marketing and consultancy roles with top UK and international companies.
The programme is recognised by the ESRC for research training, and also has exemptions from parts of the Chartered Institute of Marketing Professional Diploma. The programme has close links with industry and is sponsored and supported by Accenture.
Explore postgraduate study at Birmingham at one of our on-campus open days.
If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year.
Information for international students
International students can find details of scholarships on our website
Fees and funding
Please visit our website
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Postgraduate enquiry service
- 0121 414 5005