Taught course

Strategic Marketing and Customer Experience Management

Institution
University of Buckingham · Business School
Qualifications
MSc

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Entry requirements

A good 2:2 (Hons) degree or equivalent or/and relevant business experience. If your first language is not English, you will also need an IELTS score of 6.5 with at least 6.0 in each component.

Months of entry

January, September

Course content

This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading-edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.

This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating positive customer experience. In addition, the programme will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys. Additionally, a practical research methods module will set the students up to embark on their dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the programme that they have found particularly inspiring.

Information for international students

We are happy to consider all international applications and if you are an international student, you may find it useful to visit our international pages for details of entry requirements from your home country.

The University is a UKVI Student Sponsor.
English Language Requirements
If your English language level is below the entry requirements you will be expected to complete our pre-sessional English language programme. You do not need to apply separately for this programme, your offer will include the necessary pre-sessional English term(s).

Fees and funding

UK students
£9,450
International students
£15,120

A first-class scholarship is available to both home and international students studying a taught postgraduate degree at the University. The scholarship will reduce tuition fees by 33%. The scholarship will be automatically awarded to applicants who already have a first class honours degree that is recognised to UK standard.

A new system of postgraduate loans for Masters degrees in the UK was introduced in August 2016 with support from the UK Government. The loan will provide up to £10,609 for taught and research Masters courses in all subject areas. The loans can be used for tuition fees, living expenses or both.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Admissions
Email
info@buckingham.ac.uk
Phone
+441280820227