Taught course

Digital Marketing Communications

Institution
University of Central Lancashire · Lancashire School of Business and Enterprise
Qualifications
MSc

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Entry requirements

Applicants should hold a 2:2 degree or equivalent in a related field.
Non-standard applications will be considered on their merits and if they have relevant business work or life experience and who can demonstrate the ability to cope with and benefit from master's-level studies.
A detailed admissions procedure will be forwarded on application.
Applicants will be assessed through interview.
IELTS: Score of at least 6.5 or equivalent.

Months of entry

September

Course content

Our innovative online MSc in Digital Marketing Communications is the first of its kind in the UK and will provide you with cutting-edge knowledge in Digital and Social Media Marketing which can enhance your future career prospects.

Digital Marketing is an area that is constantly evolving and growing and there is an industry requirement for well-qualified individuals in this field.

Our online course primarily focuses on the knowledge required to take on a specialist role in Digital Marketing in a variety of organisations. It will provide you with both digital and creative skills to enhance your future career prospects.

Why study with us
  • First UK university to offer the online MSc Digital Marketing Communications course.
  • Accredited by the Institute of Direct and Digital Marketing (IDM).

What you'll do
  • The learning environment is based on an online platform, where you can connect and attend sessions from anywhere in the world.
  • The course is delivered by academics with industry experience who are specialists in their fields.
  • There are regular guest lecture events and conferences, which are either live streamed online or recorded and accessible via the University Video Library server.

Learning and assessment

The online learning environment is based on an online platform, where you can connect and attend sessions from anywhere in the world. The online platform is ideal to deliver both lectures and interactive workshops, providing opportunity for you to listen to lectures and engage in discussions. There is one live interactive workshop per module per week and it takes place 6-7pm (UK time).

During the course you will be exposed to a range of teaching and learning strategies.

The overall assessment strategy for the programme is 100% coursework. There are no exams. The course will deliver modules in Developing Postgraduate Study and Learning, Digital Communications, Social Media Marketing & SEO, Digital Strategy, Contemporary issues in Digital Marketing, and Research methods for the Digital World.

The modules will be assessed using variety of assessment methods. These will range from projects, reports, portfolio and presentations. Learning is further supported by the University Library and other student resources.

For the final semester of the course you will have a choice of either a research dissertation or project. The research dissertation assesses how well learners can use cognitive and intellectual skills and complete a rigorous research study. The project is usually based in a company where the student is employed. During the project you can apply the knowledge/skills gained in the course both strategically and tactically.

Industry links

Many staff members still maintain strong connections with the industry and most are members of professional Bodies including the CIM, Market Research Society, The IDM & CIPR.

Further information

There is an opportunity to study the course part-time. For further information on the part-time options available please contact the course leader.

Fees and funding

Please see our website

Qualification, course duration and attendance options

  • MSc
    flexible
    12 months
    • Online learningis available for this qualification
    part time
    36 months
    • Online learningis available for this qualification
    full time
    12 months
    • Online learningis available for this qualification

Course contact details

Name
Course Enquiries
Email
cenquiries@uclan.ac.uk
Phone
+44 (0)1772 892400