Taught course

Digital Marketing

Institution
University of Chester · Department of Media
Qualifications
MScPGDipPGCert

Entry requirements

A first degree in a complementary area, usually 2:2 or above, and/or suitable work experience, is required.

Months of entry

January, September

Course content

This course is designed to develop professional managers for the rapidly developing digital marketing sector. It aims to provide you with both a strategic and practical overview of digital marketing channels and how they integrate into an overall marketing plan.

Our programme has been designed in partnership with leading digital practitioners to make sure it provides you with the skills and knowledge needed by industry.

You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in the areas of: email marketing, search engine optimisation (SEO), online advertising, website usability, affiliate marketing, online PR and social media.

Qualification and course duration

MSc

full time
12 months
part time
36 months

PGDip

full time
12 months
part time
36 months

PGCert

part time
12-24 months

Course contact details

Name
Postgraduate Admissions
Email
postgrad@chester.ac.uk
Phone
+44 (0)1244 511 000
Fax
+44 (0)1244 513 111