Taught course

Digital and Social Media Marketing

Institution
University of Dundee · School of Business
Qualifications
MSc

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Entry requirements

Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.

Months of entry

January, September

Course content

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
Accredited by the Chartered Institute of Marketing (CIM).
Course structure
We offer you the opportunity to study our MSc International Marketing, or MSc International Marketing combined with another business topic. Our degrees are flexible, and this gives you the chance to focus on a specific area that interests you. It also shows future employers where your specific interests and skills are. There are five International Marketing degree options for you to choose from, we refer to these as specialist pathways. The option you choose to study is what will be printed on your graduating certificate.
All the MSc International Marketing degrees are made up of a range core modules (ones you must study) and a range of optional modules. In total, you will study nine modules across an MSc degree.
International Marketing MSc
International Marketing and Branding MSc
International Marketing and Management MSc
International Marketing and Finance MSc

Digital and Social Media Marketing MSc

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Prof Bill Russell
Email
business@dundee.ac.uk