Taught course

Marketing and Management

University of East Anglia · Norwich Business School

Entry requirements

Candidates should have a good honours degree from a recognised higher education institution, minimum 2:2 degree classification or international equivalent. This should be in a non-business related subject, although any subject is accepted if studies were in a non-UK context.

Months of entry


Course content

The MSc Marketing and Management degree is offered as a 12 month, full-time intensive Master's programme designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.

Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector. One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.

On completion of this course students will be able to:

Contribute to the development of brands and their market places, through the ability to analyse markets and their behaviours
Assess critically the relationship between organisations, their external context and their management process
Review critically and apply creatively the body of knowledge relating to organisations, their external context and their management process
Make informed judgements about the appropriate application of theory to managerial practice in relation to organisations, their external context and their management process
Evaluate and recommend options for the improvement of managerial practice in relation to organisations, their external context and their management process
Gain the knowledge, skills and confidence necessary to become a more effective manager by learning to integrate and align organisational processes, systems, and people to meet today's critical challenges and goals.

Information for international students

We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows: - IELTS: 6.5 (minimum 6.0 in all components) - PTE (Pearson): 62 (minimum 55 in all components)

Fees and funding

A variety of Scholarships and Bursaries may be offered to UK/EU and International students. These are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study. Full details and application deadlines are available from the course web page.

Qualification and course duration


full time
12 months

Course contact details

Postgraduate Admissions Office
+44 (0) 1603 591515