Entry requirements

A good honours degree or equivalent with an excellent or very good classification from a good university in business and management-related subjects. Candidates with a very good Honours degree in other disciplinary areas will be considered for entry into the programme provided that they have studied a degree with some marketing content. Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis.

Months of entry


Course content

The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.

Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.

The programme aims to produce critical, reflective practitioners as it emphasises the integration of theory and practice with the skills and knowledge required by employers and is designed for those wishing to pursue a successful marketing career in the public or private sector.

Fees and funding

Visit our Scholarships and Student Finance Office at http://www.scholarships.ed.ac.uk/ for information about funding opportunities.

Qualification and course duration


full time
12 months

Course contact details

MSc Admissions Team
+44 (0) 131 650 9663