Entry requirements

You will need a UK first-class or 2:1 honours degree from a good university in a business or management related subject, or an equivalent overseas qualification.

Months of entry

September

Course content

The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.

Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.

In addition, the programme's flexible structure allows students to study aspects of marketing related to their interests such as marketing communications, product and brand management and international marketing.

The programme aims to produce critical, reflective practitioners as it emphasises the integration of theory and practice with the skills and knowledge required by employers and is designed for those wishing to pursue a successful marketing career in the public or private sector.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
MSc Admissions Team
Email
msc@business-school.ed.ac.uk
Phone
+44 (0) 131 650 9663