Entry requirements

You will need a UK first-class or 2:1 honours degree from a good university in a business or management related subject, or an equivalent overseas qualification.

Months of entry

September

Course content

Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.

Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.

You will be able to tailor your studies to your interests, such as marketing communications, via your option course selection.

The programme aims to help you become a critical, reflective practitioners as it emphasises the integration of theory and practice with the skills and knowledge required by employers and is designed for those wishing to pursue a successful marketing career in the public or private sector.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
MSc Admissions Team
Email
msc@business-school.ed.ac.uk
Phone
+44 (0) 131 650 9663