Taught course

Marketing and Brand Management

Institution
University of Essex · Essex Business School
Qualifications
MA

Entry requirements

Good first degree (first, upper second class or 2.2) or an equivalent professional qualification.

Months of entry

October

Course content

Our MSc Marketing and Brand Management is designed for those seeking to deepen their understanding of marketing, brand management and communications. It would suit students with a first degree in management, business, marketing, branding, communications or a related social science, who want to pursue a research driven programme of study in this specialist area.

You will study a range of marketing, brand management and communication modules, as well as studying relevant research methods. Our spring term allows for choice of an optional module and, in the summer, you continue work on and conduct independent research for your dissertation. Our course also includes a compulsory management element, to enable you to understand the organisational framework within which the marketing function is situated.

Our MSc Marketing and Brand Management is particularly suited to those with an interest in pursuing further academic research, or working in an area of marketing, branding or consultancy, where research skills and cutting-edge knowledge is at a premium.

Our Essex Business School has an international reputation for cutting-edge research in accounting, finance, management and entrepreneurship. This was confirmed when we were ranked second in the UK for accounting and finance research, with 95 percent of our research graded as of international quality. Our work is informed by a broad range of social science theories and concepts, much of it addressing the important issues currently being faced by commercial businesses, public sector bodies and not-for-profit organisations.

We are recognised for being at the forefront of research in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management. Many of our academic staff have world class research reputations and have written about, or worked, in, a wide range of organisations and this experience is incorporated into your learning experience within our School.

Information for international students

IELTS 6.5 with a minimum writing score of 6.0

Fees and funding

We offer many funding opportunities to support talented postgraduates, ranging from research council studentships and University scholarships to awards funded by charities and other external organisations. For more information, visit our website at: www.essex.ac.uk.

Qualification and course duration

MA

part time
24 months
full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written coursework / continuous assessment50
Dissertation50 (12000 words)

Course contact details

Name
Graduate Administrator
Email
pgadmit@essex.ac.uk
Phone
+44 (0)1206 872719