Taught course

Media Management

University of Glasgow · School of Culture and Creative Arts

Entry requirements

The normal standard of admission is at least a 2.1 Honours degree. You are required to submit a personal statement of around 500 words explaining why you want to undertake the MSc in Media Management at Glasgow, in addition to an academic transcript, references, and linguistic proficiency documentation. If you do not meet the standard academic criteria but have substantial relevant professional experience, you will also be considered for entry to the programme. Further information regarding academic entry requirements: student.recruitment@glasgow.ac.uk

Months of entry


Course content

The Masters in Media Management examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. If you are an aspiring or existing media manager, or have a strong interest in the media and creative sectors, this programme has been designed for you. It combines advanced-level media and management-related studies with a special focus on media economics and on media and cultural policy

Why Glasgow

  • The programme is led by an international expert in media economics. You will be taught by academics from the University’s Centre for Cultural Policy Research, Business School and Law School, and experienced industry figures will give presentations.
  • In recent years we have had speakers from the BBC, Channel 4, the Financial Times, the UK communications regulator Ofcom, MTV Europe, The Sunday Herald, the Press Complaints Commission and the British Film Institute.

  • You have the opportunity to pursue your own special interests through elective courses and supervised individual research within a dedicated and well-resourced postgraduate teaching and research centre.

Programme Structure

Media management involves a taught course (that runs from September to April) followed by an individual supervised dissertation.

The taught component involves a combination of lectures, seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry. You will be taught by specialist staff from the Centre for Cultural Policy Research and the Business School.

Assessment is based primarily on individual written essays and assignments but also involves group-work projects, presentations and an examined element.

Core courses

  • Media economics
  • Media and cultural policy
  • Strategy and organisational performance
  • Research methods.

Options courses may include

  • International business strategy
  • Intellectual property law
  • Issues in audience management
  • Human resource management
  • Financial analysis.

Background and Aims

The MSc in Media Management at Glasgow offers a unique and internationally market-leading combination of specialist studies designed to hone the analytical skills and sector-specific knowledge of those interested in management careers in media and related fields.

The Media Management course is taught in a dedicated postgraduate centre, CCPR, one of the top-ranked Centres in these fields in the UK and the best major one of its kind in Scotland, with 85% of our work classified either as ‘world leading’ or ‘internationally excellent’ in the Research Assessment Exercise (RAE) of 2008.

Led by Course Director Professor Gillian Doyle, the creator of the first media management programme in the UK and an international expert in media economics, the Masters in Media Management at Glasgow offers a unique combination of advanced level media and management-related studies with a special focus on media economics and on media and cultural policy. Our MSc programme is taught by a team of specialist experts in both CCPR and the University of Glasgow’sBusiness School and Law School. This innovative one-year course offers an academically rigorous experience and provides students with a comprehensive understanding of the economic, managerial, legal and cultural frameworks within which Contemporary Media organisations and industries operate.

Core and Optional Course

Core courses

Semester 1

Media Economics
This course will provide you with an introduction to the changing economic forces which direct and constrain the choices of managers in various sectors of the media and will provide you with a knowledge and understanding of economic concepts and issues in the context of media industries.

Research Methods 1
This will introduce you to key research methodologies drawn from a range of appropriate disciplines relevant to the study of media management. The course is intended to equip you with the skills needed to undertake research in relation to the contextualisation, implementation and evaluation of themes and topics relevant to the field.

Managing Creativity and Innovation
This course will focus on creativity and innovation in management and their impact on increasing competitive advantage of organisations. The course will also explore the complexity of the creative process at the individual, group and organizational level, as well as discuss the competencies of a 'creative manager'.

Marketing Management
The development of the marketing ethos has had a major impact on organisations. Public and private, manufacturing and service, for profit and non-profit, organisations have in the main responded to the challenges of competition by adopting a customer-focused approach to their business. As students of Media management you must be aware of the activities associated with the marketing function and also be able to use the core lessons of marketing in a managerial career.

Semester 2

Research Methods 2
The course aims to prepare you for your dissertation and other forms of research focused on themes relevant to management of media.

Media and Cultural Policy

Provide a comprehensive and critical analysis of key aspects of policy and regulation affecting media and cultural industries, this course will develop your understanding of the evolution of and current developments within media policy, and awareness of the principles and standards that underlie media regulation.

Optional Courses

Elective options may include:

  • Issues in Audience Management
  • Internationalisation of SMEs
  • Analytical Marketing
  • Managing Diversity
  • Entrepreneurship & Innovation
  • Entrepreneurial Finance
  • Learning & Development
  • Knowledge Economy

Industry Links

The programme has excellent links with industry as is reflected in a range of regular speakers and visitors to the research centre. This year we have key visitors speaking to media management students from companies such as the BBC, Channel 4 TV, the Financial Times, UK Communications regulator Ofcom, ACT Europe, MTV Europe, The Sunday Herald, the Press Complaints Commission and the British Film Institute. Honorary Professors on the course include David Booth of MTV, Chris Llewellyn, President of FIPP (the worldwide magazine media association) and Ross Biggam, Director of ACT (the Association for Commercial Television Broadcasters in Europe).

Information for international students

IELTS 6.5 (with no subtest less than 6) iBT TOEFL 92 (with no less than 21 in Listening & writing, 22 in reading, 23 in speaking) Cambridge ESOL Certificate in Advanced English (CAE) - B minimum or Certificate of Proficiency in English (CPE) - C minimum

Fees and funding

UK students
International students

Qualification and course duration


full time
12 months

Course contact details

Dr Gillian Doyle