Taught course

Global Executive Master of Business Administration with Algorithmic Marketing (Online)

Institution
University of Hertfordshire · Hertfordshire Business School
Qualifications
MBA
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Entry requirements

A Bachelor’s degree in a business or non-business-related subject area at a level equivalent to a UK second class Honours degree.

Three years’ professional experience is required.
For International applicants whose first language is not English, IELTS score of 6.0 (with no less than 5.5 in any band), or equivalent.
The school will consider non-standard applicants who can demonstrate that they have relevant (to pathway) work experience for a period of 5 years via a Curriculum Vitae and/or LinkedIn profile.

Months of entry

January, March, September

Course content

The Global Executive MBA with Algorithmic Marketing at UH Online is your ticket to mastering the dynamic world of digital marketing. This innovative programme seamlessly blends MBA core principles with specialised algorithmic marketing modules, empowering graduates with a unique competitive advantage.

This programme comprises eight core modules, each valued at 15 credits. Alongside MBA essentials, you will explore tailored algorithmic marketing modules, including "Fundamentals of AI" and "Data Analytics and Data-Driven Decision Making." These modules unravel the complexities of data-driven marketing, empowering you with AI-powered marketing strategies.

Qualification, course duration and attendance options

  • MBA
    flexible
    24 months
    • Online learningis available for this qualification

Course contact details

Name
Ask Herts
Email
ask@herts.ac.uk
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