Taught course

Digital Marketing and Advertising

Institution
University of Hull · Business School
Qualifications
MSc

Entry requirements

When it comes to applying for this Postgraduate Taught degree, you'll need an Undergraduate degree (or equivalent). For this course, you'll need a 2:2 in any bachelors degree.

The programme is designed for graduates from any discipline with a strong interest in the foundations of this subject.
If you’re an undergraduate student at Hull, you’re guaranteed a fast-track route to this postgraduate degree, as long as you meet the entry requirements.

Months of entry

September

Course content

Through a hands-on approach, you’ll delve into the world of digital marketing strategy, social media marketing and analysis, learning all about CX (customer experience) online. Learn all about influencer marketing and the ever-evolving landscape of online advertising, helping you develop valuable skills for today’s business environment.

By delving into these areas, you’ll also develop an understanding of key marketing aspects such as strategic marketing, consumer behaviour and engagement, advertising campaigns and media management, and ethics.
You’ll be studying in the Business School which has the largest lecture theatre on campus, as well as giving you direct access to dedicated computer suites.
Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) also mean you’ll be learning in a Business School that’s part of an exclusive club – only around 2% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.

Fees and funding

UK students
12,400
International students
18,500

Postgraduate taught scholarships and awards:

Our range of scholarships, bursaries, and awards is designed to celebrate achievement, recognise potential, and provide financial assistance where it's needed most.

https://www.hull.ac.uk/study/postgraduate-taught/fees-and-funding/scholarships-and-awards

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Admissions
Email
study@hull.ac.uk
Phone
01482466850