The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.
You will have a minimum of a 2:2 Honours degree or equivalent, one academic reference and a good command of English.
Months of entry
This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.
Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making – in areas including market research, digital marketing, international marketing and global trade.
Our unique, holistic approach to marketing will help you achieve an organisation’s short-term objectives and long-term goals.
You will be introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.
Information for international students
If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.
This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.
If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.
Visit your country page to find out more about our entry requirements.
Fees and funding
Qualification and course duration
Further details of qualification
This programme provides a thorough grounding in all of the key marketing and related skill areas (e.g. market research, consumer behaviour) allowing you to move into any general marketing or marketing research role. It prepares you to achieve effective marketing outcomes within an international setting,
Course contact details
- Postgraduate Admissions
- + 44 (0) 1482 466850