Taught course

Marketing Management

Institution
University of Hull · Business School
Qualifications
MSc

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a good honours degree or equivalent, one academic reference and a good command of English International students - For international students, an IELTS score of 6.0 (with a minimum of 5.5 in all skills) or equivalent, such as Pearson PTE, is also required.

Months of entry

September

Course content

This MSc programme will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making – in areas including market research, digital marketing, international marketing and global trade.

Our unique, holistic approach to marketing will help you achieve an organisation’s short-term objectives and long-term goals.

You will be introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

Information for international students

Competence in English language is required, as evidenced by IELTS 6.0 (with no less than 5.5 in each skill) or equivalent, or previous study in English. Candidates who do not meet the language requirements may take an English course at the University prior to entering their programme. Please see http://www2.hull.ac.uk/fass/modern-languages/efl.aspx

Fees and funding

UK students
8100
International students
13850

Departmental scholarships and bursaries may be available.For other information on fees and funding please go to www.hull.ac.uk/money/

Qualification and course duration

MSc

full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Dissertation33 (20000 words)
Mix of exams, coursework and group work67

Course contact details

Name
Postgraduate Admissions
Email
pgstudy@hull.ac.uk
Phone
+44 (0)1482 466850