Taught course

Marketing Management

Institution
University of Hull · Business School
Qualifications
MSc

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.

You will have a minimum of a 2:2 Honours degree or equivalent, one academic reference and a good command of English.

Months of entry

September

Course content

This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making – in areas including market research, digital marketing, international marketing and global trade.

Our unique, holistic approach to marketing will help you achieve an organisation’s short-term objectives and long-term goals.

You will be introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

Information for international students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires IELTS 6.0 overall, with 5.5 in each skill.

For other English language proficiency qualifications acceptable by this University, please see here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Fees and funding

UK students
£8,500
International students
EU £8,500 Non EU £14,150

Departmental scholarships and bursaries may be available.For other information on fees and funding please go to the funding page.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate Admissions
Email
pgstudy@hull.ac.uk