The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.
You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English
Months of entry
This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.
Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making in areas including market research, digital marketing, international marketing and global trade.
Our unique, holistic approach to marketing helps you achieve an organisation’s short-term objectives and long-term goals.
You are introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.
Information for international students
If you require a student visa to study or if your first language is not English you must provide acceptable evidence of your English language proficiency level.
This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other accepted English language proficiency qualifications.
Fees and funding
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
This programme provides a thorough grounding in all of the key marketing and related skill areas (e.g. market research, consumer behaviour) allowing you to move into any general marketing or marketing research role. It prepares you to achieve effective marketing outcomes within an international setting,
Course contact details
- + 44 (0) 1482 466850