Taught course

Corporate Communications, Marketing and Public Relations

Institution
University of Leeds · Leeds University Business School
Qualifications
MA

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject.

Months of entry

September

Course content

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Postgraduate Admissions Office
Email
masters@lubs.leeds.ac.uk
Phone
+44 (0)113 343 4908