Taught course

Promotional Media

Institution
University of Leeds · School of Media and Communication
Qualifications
MA

Entry requirements

A bachelor degree with a 2:1 (hons) in a social sciences or humanities subject. Applications based on degrees in other subject areas will be considered on an individual basis by the programme leader. Relevant professional experience will also be considered.

IELTS 6.5 overall, with no less than 6.0 in all components. We accept a range of international equivalent qualifications.

Please contact us for more information.

Months of entry

September

Course content

Public relations is a growing presence in daily life. It’s behind much of the news and websites we read, the social media we follow and brands we choose to buy. It shapes how we see the world around us. This programme examines the social, political, cultural and economic functions and consequences of PR.

Core modules explore theoretical perspectives applied to PR within communication and cultural studies, and introduce you to its role as a cultural intermediary. You’ll learn to deconstruct the strategies and tactics of PR campaigns and understand how they affect both the organisations that use them and their social and cultural contexts.

You can also tailor this programme to suit you: you’ll choose from optional modules to gain specialist knowledge of topics such as new media, political communication, photography or communication and development. This isn’t a practical training course – instead it offers an insight into the way PR changes how we live, work and relate to each other.

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.
You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.
We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Fees and funding

UK students
Please see School website.
International students
Please see School website.

We have a generous range of funding available for postgraduate study. Find out more on the University of Leeds Postgraduate Scholarships database here.

Qualification and course duration

MA

part time
24 months
full time
12 months

Course contact details

Name
Postgraduate Admissions Team
Email
mediapg@leeds.ac.uk
Phone
+44 (0)113 343 4192