Taught course

Promotional Media

Institution
University of Leeds · School of Media and Communication
Qualifications
MA

Entry requirements

A bachelor degree with a 2:1 (Hons) in a social sciences or humanities subject. Relevant professional experience will also be considered.

Applications based on degrees in other subjects may be considered on an individual basis by the course leader. If you don't have a degree in social sciences or humanities, we may request a personal statement explaining why you should be offered a place on this course.

We receive a high number of applications and places on this course are limited. Meeting the entry requirements of this course doesn't guarantee an offer of a place.

Months of entry

September

Course content

This course will provide you with an in-depth understanding of the promotional media and communication industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication.

Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, and spans across distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others.

But how does promotional communication shape the way we understand the world? Rather than learning promotional communication practices, you’ll critically analyse them and their influence within society from different perspectives.

Throughout the course, you’ll critically examine the ethics of those who play a role in shaping the culture of promotion activities such as PR, marketing communication and branding.

Information for international students

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.


Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Communication and Society (6 weeks) and Language for Social Science and Arts: Communication and Society (10 weeks).

If you need to study for longer than 10 weeks, read more about our postgraduate pre-sessional English course.

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Admissions Team
Email
mediapg@leeds.ac.uk
Phone
+44 (0)113 343 4192