Taught course

Audiences, Engagement, Participation

Institution
University of Leeds · School of Performance and Cultural Industries
Qualifications
MAPDipPCert
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Entry requirements

A bachelor degree with a 2:1 (hons) or higher, in a relevant subject.

Months of entry

September

Course content

This Masters course centers on challenging established notions of engagement and participation in the arts and culture to discover how to lead and manage a more audience-centred approach to arts management and cultural policy. You'll examine how policy makers, cultural organisations, and artists conceptualise the role of audience in contemporary cultures and economies on both a local and global scale. You’ll learn how to research arts audiences and evaluate visitor experiences. This will help you develop your professional practice as well as engage your intellectual curiosity.

The arts have enormous potential to effect positive change in society. However, participation data has uncovered a lack of diversity in the age, ethnicity, education level and socioeconomic background of audiences in the cultural sector, alongside a decline in overall levels of arts engagement. This sits alongside efforts to address accessibility and structural inequality for both audiences and the creative workforce.
This course allows you to respond and contribute to the highly topical debate surrounding strategies to increase engagement and participation, while pursuing your own interests and career ambitions. Through a combination of theoretical analysis and research, you’ll explore the possibility of creating a more genuinely participatory culture while developing your own skills in techniques and practices of engagement.
You’ll explore theoretical concepts such as co-creation and participatory governance, alongside investigation into community and participatory arts practice, the implications of digital engagement, and conceptual design of audience experiences. Through a wide variety of optional modules you can cultivate applied skills in a range of disciplines, such as digital storytelling, creative production and heritage management.
Additional highlights

You will also be able to engage with leading centres for research, policy, practice and debate based at the University of Leeds that are on the forefront of audience research and engagement such as the Centre for Cultural Value and the Cultural Institute.
Leeds has a thriving cultural scene and is home to large-scale events like Leeds International Film Festival, Light Night, and Transform Festival. Our local connections allow you to interact with a range of partners including Leeds Museums & Galleries, Opera North, Hyde Park Picture House, and many other local arts and community organisations.
Flexible study options
We offer part-time, PGDip and PGCert options for this course, allowing you to study in the way that best suits you.
Specialist facilities
Our School is based in stage@leeds, a purpose-built landmark building that sits at the heart of campus. As our student, you’ll have access to its two professional standard, publicly licensed theatres: the main space seats 180 and is equipped with the latest technologies, and the theatre studio provides a technically advanced performance research facility.
stage@leeds hosts a range of work by students and visiting theatre companies all year round. Within the building you’ll also find rehearsal rooms, two black-box studios, costume construction and wardrobe stores, a design studio, a scenic workshop, computer aided design facilities and video-editing and sound recording.

Information for international students

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component.. For other English qualifications, read English language equivalent qualifications.


Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Arts and Humanities (6 weeks) and Language for Social Science and Arts: Arts and Humanities (10 weeks).

If you need to study for longer than 10 weeks, read more about our postgraduate pre-sessional English course.

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification
  • PDip
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification
  • PCert
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Admissions Team
Email
pcipg@leeds.ac.uk
Phone
+44 (0)113 343 8710
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Apply