Media and Advertising

Entry requirements

2:1 degree in a relevant subject, or an equivalent professional qualification.

We can give special consideration to applicants who have significant work experience in a relevant field.

Months of entry

September

Course content

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.

The course covers a range of topics, including:

• the role of advertising in media and consumer societies (history, industry and issues)
• the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
• the importance of researching advertising messages and campaigns using a variety of methods
• the position of advertising in the marketing toolkit available to companies
• the necessity to understand consumers' behaviour

You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects.

Information for international students

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.