Taught course

Digital Marketing

University of Lincoln · Lincoln International Business School

Entry requirements

Applicants would be expected to have a minimum 2:2 honours degree in marketing, business, or management. Accredited prior learning (APL) with marketing experience also considered.

Applications from individuals with alternative undergraduate study area degrees or from students with experience in the industry will be considered on an application by application bases, and interviews will be held where appropriate.

Months of entry


Course content

From websites and emails to blogs and social media, digital marketing has transformed the world of advertising and communications. The MSc Digital Marketing programme at Lincoln is designed for graduates wanting to practice in this increasingly important field of marketing and gain a strategic understanding of its place within the wider marketing function.

The course aims to empower students to be critical thinkers in the global world of digital marketing in order to lead and develop industry practices and processes in responsible and strategically mindful ways.

Following a practice-driven-theory approach, the MSc Digital Marketing programme emphasises the practical application of theory and the development of key digital marketing, leadership, management, and entrepreneurial skills.

This programme is available for both a September and February start.

The course is offered with two separate pathways. Students can either complete one year of study or undertake a two-year course where one year is spent in Professional Practice to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by dedicated employability specialists. Please note: the Professional Practice pathway is only available for a September start.

Fees and funding

For eligible students, there are more ways than ever before to fund your postgraduate study, whether you want to do a taught or research course. For those wishing to undertake a Master's course, you can apply for a loan as a contribution towards the course and living costs. Loans are also available to those who wish to undertake doctoral study. The University offers a number of scholarships and funded studentships for those interested in postgraduate study. Learn how Master's and PhD loans, scholarships, and studentships can help you fund your studies on our Postgraduate Fees and Funding pages.

Qualification, course duration and attendance options

  • MSc
    full time
    12 - 24 months
    • Campus-based learningis available for this qualification

1 year full time (or 2 years with Professional Practice)

Course contact details

Victoria Ellis-Vowles