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Entry requirements

Applicants would be expected to have a minimum 2:2 honours degree in marketing, business, or management. Accredited prior learning (APL) with marketing experience also considered.

Applications from individuals with alternative UG study area degrees or from students with experience in the industry will be considered on an application by application bases, and interviews will be held where appropriate.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages: for information on equivalent qualifications.

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page:

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses.

These specialist courses are designed to help students meet the English language requirements for their intended programme of study.

For up to date entry requirements please check the webiste:

Months of entry

September, October

Course content

From websites and emails to blogs and social media, digital marketing has transformed the world of advertising and communications. The MSc Digital Marketing programme at Lincoln is designed for graduates wanting to practice in this increasingly important field of marketing and gain a strategic understanding of its place within the wider marketing function.

The course aims to empower students to be critical thinkers in the global world of digital marketing in order to lead and develop industry practices and processes in responsible and strategically mindful ways.

Following a practice-driven-theory approach, the MSc Digital Marketing programme emphasises the practical application of theory and the development of key digital marketing, leadership, management, and entrepreneurial skills.

This programme is available for both a September and February start.

The course is offered with two separate pathways. Students can either complete one year of study or undertake a two-year course where one year is spent in Professional Practice to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by dedicated employability specialists. Please note: the Professional Practice pathway is only available for a September start.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    1 year full time (or 2 years with Professional Practice)

Course contact details

Victoria Ellis-Vowles