What is Strategy?

Entry requirements

n/a

Months of entry

Anytime

Course content

This online microcredential will explore the nature and meaning of 'strategy' and its role in contributing to the purpose of the organisation or to the development of competitive advantage. It will explore why strategy is important, its relationship with leadership, and the stages of the strategy process. The importance of seeing strategy not just as a singularity but existing at different levels in an organisation will be emphasised, and the concept of strategy will be set in different contexts in relation to different types of organisation and how these can impact strategic outcomes. The role of strategy in determining organisational vision, culture, and values will also be explored.

Upon successful completion, students will receive a digital badge and certificate of completion, and five Master's credits.