Taught course

Fashion Marketing

University of Portsmouth · Faculty of Creative and Cultural Industries

Entry requirements

A second-class honours degree in a relevant subject, or equivalent professional experience and/or qualifications. Applicants with non-standard qualifications will be invited to attend an interview.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Months of entry


Course content


If you’re a self-motivated independent thinker with a passion for research and fashion, this MA Fashion Marketing degree will help you become a creative innovator with the knowledge and skills you need to make an impact in the fashion industry.
Discover concepts, functions and processes of fashion buying and merchandising, alongside the theory and practice of marketing management, and explore new and emerging communication practices for fashion and luxury businesses.
You’ll learn to gather intelligence and insight from a global and cultural landscape, and transform this into exciting marketing strategies and communications across print, media and digital platforms.
You’ll gain a solid foundation in marketing theory and practice, and learn to apply this knowledge to the global fashion marketplace.
As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.
During the course you'll have opportunities to attend talks introducing you to a wide range of brands, sectors, expertise, and innovation topics, so you’ll graduate ready to engage in contemporary conversations in fashion. Past speakers have included Thomas Slide, Director for Media and Technology at Mintel. Thomas presented a look at some of the most important consumer trends relating to technology, from the adoption of new products to the way devices fit into our daily lives, including an analysis of how consumers feel about technology and the many ways it is transforming the manner we interact with and experience the world.
You can also attend field trips where we'll explore flagship stores and commercial spaces, looking at how disruptive design has affected luxury flagship stores in the twenty first century and examining contemporary challenges imposed by digital innovations.
You’ll study within the Faculty of Creative and Cultural Industries and the Faculty of Business and Law.
Course highlights
  • Network with industry professionals from a range of fashion companies
  • Gather and use global data to inform your marketing decisions
  • Explore a range of contemporary fashion and business topics
  • Have the option to complete a work placement for 6 months after your taught studies
  • Hear from industry speakers, including guests from Size? Footwear, Lazy Oaf, Depop, Burberry, LVMH, and H&M
  • Complete live projects with companies such as Size? Footwear
  • Build your portfolio with competitions and events including Graduate Fashion Week, Artsthread, Fashion Revolution, D&AD
  • Attend field trips, including to flagship stores and commercial spaces
  • Have the chance to gain professional qualifications in areas such as Google Analytics and Google Ads
  • Present your research to a student-led symposium as part of a research-based unit, which can help prepare you for potential PhD study

Career planning

During your course you'll have expert career support from our Careers and Employability Centre, your tutors and our Business and Law Career-Ready Programme. This support will continue for 5 years after you graduate.

Career support

You'll benefit from:

- Networking events

- Regular emails from the Career Ready Programme sharing job opportunities, application tips and events

- Applied projects with companies such as IBM, Boeing and Hampshire County Council

- Workshops to enhance your employability skills

- Recruitment events including the Student and Graduate Opportunities Fair

- 1-to-1 appointments

- CV and cover letter advice

- Interview preparation and practice

- Support starting your own business

Careers and opportunities
This course prepares you for graduate employability in the fashion industry. You'll build on the skills and knowledge you gained at undergraduate level and graduate with in-depth subject knowledge, ready to make an impact in the workplace or continue your studies to PhD level.
During the course, you'll build your portfolio through degree work, competitions, and live projects as you learn to showcase your skills and experience.
You'll have the option to study Fashion Marketing with Professional Practice. This choice includes work-based learning, so you'll complete a work placement or a professional experience programme for 6 months between September and March after you've completed your taught studies. This work placement is available at the end of your studies and is an opportunity to get valuable professional experience in the fashion marketing industry before you graduate.
If you're not able to secure a work placement, you'll complete a professional experience programme tailored to your career aspirations.
Graduates of this course could go into areas such as:
  • fashion marketing management
  • social media management
  • digital marketing
  • consumer and market intelligence
  • retail management and fashion buying
  • marketing ethics and sustainability
  • public relations and brand marketing
  • entrepreneurial business concepts

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Admissions Team
023 9284 5566