Taught course

Digital Business Management

Institution
University of Portsmouth · School of Organisations, Systems and People
Qualifications
MSc
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Entry requirements

A second-class honours degree or equivalent in a relevant subject or a master's degree in an appropriate subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Months of entry

January, September

Course content

Overview
On this MSc Digital Business Management Master's degree course you'll gain a comprehensive understanding of Artificial Intelligence (AI) and its role in transforming business practices, decision-making, and strategy.
Through lectures, case studies, and practical activities, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments, and how leading enterprise software, including SAP applications, enables development and implementation of digital change in business
You’ll explore how AI is driving the shift from rule-based automation to more advanced AI-driven transformation, enhancing decision-making for greater efficiency, and integrating Generative AI into the service industry. You’ll also develop skills in predictive analytics and learn how AI optimises business processes. Ethical considerations are embedded throughout the curriculum, helping you address data bias, knowledge reasoning, and responsible AI deployment.
Industry guest speakers will share valuable insights into AI’s role in digital transformation and innovation, providing real-world perspectives on how businesses are adopting digital change. By the end of the course, you’ll be ready to lead in a technology-driven global business environment, driving digital transformation and operational success.
What you'll experience

On this Digital Business Management Master's degree course, you'll:

Learn how to initiate and lead digital change from academics with professional experience and industry speakers

  • Study topics such as digital strategy and leadership, digital technology and innovation, customer experience management, digital transformation, digital business applications and business analytics
  • Sharpen your critical thinking, creative, analytical decision-making and reporting skills along with developing skills in using industry-leading SAP applications, and other ERP, CRM software in your career
  • Have the opportunity to apply for a digital business consulting project to develop digital solutions, working with a company in the UK or overseas, or real business cases with industrial/academic mentors.
  • Complete a digital business consulting project, where you'll work with a company in the UK or overseas to develop and implement digital solutions
  • Get access to our library’s electronic resources 24/7, including thousands of ebooks, ejournals and newspapers, and databases
  • Study full-time over 1 year or part-time over 2 years, at a university that has excellent teaching, research and industry engagement in this subject area
  • You’ll benefit from our SAP University Alliance membership through access to their learning hub and reduced membership pricing for your SAP certification
Careers and opportunities

There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.

What can I do with a Master's degree in Digital Business Management

When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology.

What can you do with a Digital Business Management degree? Areas you could work in include:
  • enterprise systems
  • application development
  • business analytics
  • general management
  • internet sales and brokerage
  • digital transformation
  • digital marketing

What jobs can you do with a Digital Business Management degree?

Job roles you could go onto include:

  • product manager
  • client relationships/key accounts manager
  • digital business practitioner
  • digital transformation specialist
  • enterprise system specialist
  • digital platform specialist
  • entrepreneur
  • consultant

You could also continue your studies at PhD level in disciplines such as intelligent enterprise.

Accredited by:

The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
University Admissions Centre
Email
admissions@port.ac.uk
Phone
023 9284 5566
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