Taught course

Digital Marketing

Institution
University of Salford · Salford Business School
Qualifications
MScPGDipPGCert

Entry requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management. A wide range of professional qualifications are also accepted either in partial or complete fulfillment of entry requirements. Where a student has gained a recognized Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility. Accreditation for Prior Experiential Learning (APEL) We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully. The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course. Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL). English Language Requirements International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this. Suitable For This course is ideal for graduates who want to establish a career in digital marketing or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing or digital marketing and want to strengthen your capabilities. Digital Marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills. International Students - Academic Technology Approval Scheme (ATAS) International Students are required by the Home Office and/or the Foreign & Commonwealth Office (FCO) to apply for an Academic Technology Approval Scheme (ATAS) Certificate before they begin studying their course. You may need to obtain an ATAS Certificate before you come to the UK in order for you to comply with Home Office regulations. Please refer to your offer conditions. You can find out if your programme requires an ATAS by checking the FCO website at https://www.gov.uk/academic-technology-approval-scheme with your JACS code which will be on your offer letter should you choose to make an application. If you cannot find it please contact International Conversion team at application@salford.ac.uk. If you have any queries relating directly to ATAS please contact the ATAS team on Salford-ATAS@salford.ac.uk. You can apply for your ATAS Certificate via this link: https://www.atas.fco.gov.uk/

Months of entry

January, November, July, June, March

Course content

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.

During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies. You will be taught by internationally recognised award winning experts based in the Salford Business School Centre for Digital Marketing.

  • Internationally research informed curriculum shaped by award winning research and consultancy in the field of digital business
  • Close industry connections to ensure provision of appropriate and sufficient internships and placements
  • Delivered full-time and part-time on a block delivery approach with six intakes at University of Salford’s innovative and vibrant MediaCityUK campus.

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

This course is accredited by the Institute of Direct and Digital Marketing and the Chatered Instituted of Marketers Graduate Gateway.

Fees and funding

Fees 2015-16

Type of Study Fee Full-time MSc: £6,995 for year 1; PgDip: £4,695; PgCert: £2,495 Part-time MSc: £1,295 per 30 credits; PgDip: £1,295 per 30 credits; PgCert: £1,295 per 30 credits Full-time International PgDip: £8,195 for year 1
PgCert:£4,195 for year 1 Full-time International MSc: £11,995 for year 1

Fees 2016-17

Type of Study Fee Full-time £7,500 Part-time £1,250 per 30 credits Full-time International £13,300, part-time £2,217 per 30 credits Full-time PgDip £5,000 Full-time PgCert £2,500

Qualification and course duration

MSc

full time
12 months
part time
24 months

PGDip

part time
24 months
full time
8 months

PGCert

part time
9 months
full time
4 months

Course contact details

Name
Course Enquiries Service
Email
course-enquiries@salford.ac.uk
Phone
+44 (0)161 295 4545
Fax
+44 (0)161 295 4646