Taught course

Digital Marketing

Institution
University of Salford · Salford Business School
Qualifications
MScPGDipPGCert

Entry requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.

A wide range of professional qualifications are also accepted either in partial or complete fulfillment of entry requirements.

Where a student has gained a recognized Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

Months of entry

January, March, June, July, September, November

Course content

With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. On this CIM and IDM - approved and accredited programme, developed in consultation with our industry partners, you will extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy.

You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies.

You will be taught by internationally recognised experts based in the Salford Business School. Looking at the challenges faced by organisations in a dynamic and competitive global environment, you will learn to understand the role that digital marketing plays in addressing these challenges. You will also look at relevant ethical issues, issues of sustainable development, and how digital marketing can support a wider commitment to social justice. In particular, you will develop the range of skills needed to plan, manage and implement a digital marketing plan to support a business strategy.

The programme is highly industry-focussed and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification
  • PGDip
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    8 months
    • Campus-based learningis available for this qualification
  • PGCert
    part time
    12 months
    • Campus-based learningis available for this qualification
    full time
    4 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Course Enquiries
Email
course-enquiries@salford.ac.uk
Phone
+44 (0)161 295 4545