Digital Marketing

Entry requirements

Normally a minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted either in partial or complete fulfillment of entry requirements. Please visit our website for more information.

Months of entry

January, June

Course content

For September 2024 and later intakes to this programme, please visit our website.

With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. Developed in consultation with our industry partners, this programme will enable you to extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy.

You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies.

For more information about this programme or Salford Business School, please visit our website.