Taught course

Global Advertising and Branding

Institution
University of Southampton · Winchester School of Art
Qualifications
MA

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Entry requirements

The admissions policy for MA Global Advertising and Branding is based on students having a good honours degree in a relevant subject (2.2 or above) or an equivalent standard in other qualifications approved by the University.

Months of entry

September

Course content

Learn to manage the advertising and branding process and gain a critical understanding of this global industry. You’ll benefit from academics’ extensive industry knowledge and a unique focus on creative problem solving that will be invaluable in this rapidly changing sector.

On the MA Global Advertising and Branding you’ll learn about the different stages of the advertising management process, from strategy development and pitching through to campaign evaluation. You’ll also build a critical awareness of the global advertising industry, exploring the impact of technological developments and engaging with current industry debates. The course is taught by lecturers with many years of industry experience, some of whom are current practitioners, ensuring your education is up to date and relevant to today’s industry. It brings together a distinctive combination of professional and research expertise, including advertising strategy and visual analysis, plus a unique focus on creative problem-solving techniques that you won’t find on similar courses in the UK. You’ll learn through projects and hands-on activities, including a live brief for a company, a week-long marketing simulation exercise and a study trip that takes advantage of our close proximity to London. In addition, a focus on professional skills and employability will ensure you are ready to take advantage of career opportunities when you graduate, whether in agency or client-side advertising roles or in other creative industries.

Information for international students

International and EU students applying for this programme are required to have a minimum IELTS score of Band 2C, 6.5 overall with a minimum of 6.0 in all components prior to starting the programme.

Fees and funding

UK students
£9,250
International students
£18,812

Scholarships, bursaries, sponsorships or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Admissions Enquiries
Email
PGapply.FH@soton.ac.uk
Phone
+44 (0)23 8059 4393