Taught course

Global Advertising and Branding

Institution
University of Southampton · Winchester School of Art
Qualifications
MA

Entry requirements

Lower second-class degree or above, or an equivalent standard in other qualifications approved by the University.
English Language: Overall IELTS score of 6.5 with a minimum score of 6.0 in each component.

Months of entry

September

Course content

Learn about the different stages of the advertising process, from strategy development and pitching through to campaign evaluation. On MA Global Advertising and Branding you'll develop a comprehensive understanding of the global advertising industry, and how technology is shaping this environment. You will get involved with hands-on activites including advertising strategy briefs and marketing simulation exercises. This course focuses on creative problem-solving techniques that are invaluable in creative industry professions.

Core modules include: Professional and Academic Skills; Advertising and Branding: Conextual Themes and Issues; Global Advertising and Branding; Final Project. Optional modules include: Sustainability in Business and Design; Creative Thinking and Problem Solving; Digital Cultures; Entrepreneurship; Experimental Publishing; Exploring the Visual Language of Display; Global Marketing; Visual Culture.

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Humanities
Email
PGapply.FH@soton.ac.uk
Phone
+44 (0)23 8059 4393