Taught course

Luxury Brand Management

Institution
University of Southampton · Winchester School of Art
Qualifications
MA

Entry requirements

Upper second class degree or an equivalent standard in other qualifications approved by the University, and 1-2 years' work experience in the luxury industry. English Language: Overall IELTS score of 6.5 with a minimum score of 6.0 in each component.

Months of entry

September

Course content

Develop the creative and business skills necessary for success in the luxury industry – one of the fastest growing areas of global business. One of just a few courses of its kind in the UK, the MA Luxury Brand Management offers the opportunity to learn from academics with extensive industry experience. They use their network of contacts to create exceptional learning opportunities such as field trips to London and Paris to visit prestigious luxury brands, regular talks by external speakers from companies such as Aston Martin and The Ritz, and the opportunity to work on a real-world industry consultancy project. Studying in a creative art school environment, you’ll learn about brand design and management in a range of premium industries, from fashion and perfume to yachts and automobiles. You’ll also gain an understanding of the evolution of the luxury market and contemporary debates in the field, informed by world-class research. In-depth study for your final project will allow you to become a specialist in an area of luxury that interests you. You’ll be prepared for a career in this exciting international industry, following in the footsteps of graduates who have gone on to work for brands such as Dior, Ferrari and Karl Lagerfeld.

Typical core modules include: Professional and Academic Skills; Historical and Contemporary Issues in Luxury; Principles of Luxury Brand Management and Marketing; Strategic Luxury Brand Management; Final Project. Optional modules include: Sustainability in Business and Design; Creative Thinking & Problem Solving; Digital Cultures; Entrepreneurship; Experimental Publishing; Exploring the Visual Language of Display; Global Marketing; Visual Culture.

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Humanities
Email
PGapply.FH@soton.ac.uk
Phone
+44 (0)23 8059 4393