Taught course

Marketing Management

Institution
University of Surrey · Faculty of Arts and Social Sciences
Qualifications
MSc

Entry requirements

Applicants should normally hold a Bachelors degree (a UK 2.1) or an equivalent qualification from a British or overseas university.

If an applicant’s Bachelors degree is not in a subject related to the MSc, some relevant work experience would be an advantage. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.

Months of entry

September

Course content

Our MSc Marketing Management programme delivers marketing modules with an analytical approach, enhanced by Surrey Business School’s emphasis on innovation and leadership.

The programme covers: marketing ideas plans, strategies, processes and techniques; communication and all customer-facing functions; plus, a range of core concepts from other management disciplines including innovation management.

A key principle of the programme is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing global environment.

Students will be given the opportunity to choose across a variety of elective modules such as consumer behaviour or marketing analytics.

Information for international students

IELTS 6.5 overall, 6.0 in each component (or equivalent)

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Admissions
Email
admissions@surrey.ac.uk
Phone
01483 682 222