Marketing and Consumer Psychology

Entry requirements

You should normally have an upper second-class (2.1) undergraduate honours degree or above.

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Months of entry

September

Course content

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.

On this MSc, you’ll learn to:

• evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
• apply consumer psychology theories to interpret consumer behaviour
• use analytical skills to assess the choices consumers make
• make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.

You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School. You'll receive valuable marketing and psychology training, equipping you with a deep understanding of how psychological principles intersect with marketing strategies for effective business outcomes.

Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.

Accreditation

You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more

Information for international students

We are pleased to announce that all international applicants who study a full time Masters course at the University of Sussex Business School starting in September 2025 will receive a £2,000 award towards their overseas tuition fee. A range of unlimited country specific scholarships are also available.

Fees and funding

Please see our prospectus for the latest information on fees. Visit our website for more information Funding and Scholarships. Our goal is to ensure that every student who wants to study with us is able to regardless of financial barriers, so that we continue to attract talented and unique people.