Taught course

Graphic Branding and Identity

Institution
University of the Arts London - London College of Communication · Faculty of Design
Qualifications
MA

Entry requirements

The course team welcomes applicants from a broad range of backgrounds, from all over the world. MA Graphic Branding and Identity attracts students who apply direct from an Honours degree course in a field relevant to graphic design, product design or architecture, or those with other, equivalent qualifications.

Educational level may be demonstrated by:

  • Honours degree (named above);
  • Possession of equivalent qualifications;
  • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
  • Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence.

Months of entry

September

Course content

Understand, translate and communicate brand stories graphically. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression. This course focuses on the role of visual identity within branding, with the aim of producing versatile and creative practitioners who understand design within a business, social and cultural context. This course is taught at London College of Communication, at Elephant & Castle, part of University of the Arts London (UAL).

What can you expect?

MA Graphic Branding and Identity addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies.

As well as developing a deeper knowledge of branding and graphic design, you'll gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Learning at this level will be about intellectual engagement, discovery, interaction and change. The final product, for us, is not in itself the goal - it is the research, evaluation and understanding of branding and identity that makes this MA distinctive.

About London College of Communication

The communications sector is evolving fast. Through our world-leading community of teaching, research and industry partnerships, we enable our students to develop the critical, creative and technical excellence needed to succeed and to discover new possibilities and practices.

Our Design, Media and Screen Schools produce experts and award-winners across virtual reality, journalism, photography, television and sound, graphic communication, games, design management – and more.

The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces.

Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies. Student designers, makers and innovators have worked with Nike, Penguin, the EU Commission, Colgate, Plan International, the National Trust, Nokia and Royal Mail, to name a few.

Information for international students

English language requirements - IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.

Fees and funding

Learn more at the funding page.

Qualification and course duration

MA

full time
15 months

Course contact details

Name
Enquiries
Email
info@lcc.arts.ac.uk
Phone
+44 (0)20 7514 6599