Taught course

Marketing and Strategy

Institution
University of Warwick · Warwick Business School
Qualifications
MSc

Entry requirements

You must have, or be expecting to obtain, an upper second class honours at Undergraduate level, which includes study of marketing and/or strategy.

Months of entry

October

Course content

MSc Marketing & Strategy combines the two crucial disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations.

The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organization as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development.

Find out more about our MSc Marketing & Strategy course here.

Information for international students

English language requirements are IELTS 7.0 and TOEFL IBT 7.0.

Fees and funding

Visit our fees and funding page to find out more.

Qualification and course duration

MSc

full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations33
Written coursework / continuous assessment37
Dissertation30 (15000 words)

Course contact details

Name
Marketing Recruitment Team
Email
masters@wbs.ac.uk
Phone
+44 (0)24 7615 0333
Fax
+44 (0)24 7657 4400