Entry requirements

  • 2:1 undergraduate degree (or equivalent). This course will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.

English language requirements

You can find out more about our English language requirements. This course requires the following:

  • Band B
  • IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.

Months of entry


Course content

Our MSc Marketing & Strategy course combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.

Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.

Please refer to the WBS websiteLink opens in a new window for more details.

Skills from this degree

  • Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
  • Gain a real-life industry perspective from regular guest speakers and case studies
  • Become a specialist in Marketing, Strategy, or both
  • Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.

Fees and funding

See University website

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Marketing Recruitment Team
+44 (0)24 7615 0333