Taught course

Marketing and Strategy

Institution
University of Warwick · Warwick Business School
Qualifications
MSc

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Entry requirements

You must have, or be expecting to obtain, an upper second class honours at Undergraduate level, which includes study of marketing and/or strategy.

Months of entry

September

Course content

Explore two disciplines at the heart of business strategy in our unique dual-focus course, MSc Marketing & Strategy

Planning for a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?

Aimed at those with previous marketing or strategy study, our specialist MSc Marketing & Strategy course combines these two key disciplines, providing the theoretical background for making sound marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Our teaching illustrates the application of learned techniques to real-life situations.

Through this course you’ll discover that marketing is not a free-standing activity, but one that needs to be at the heart of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles in company development.

Information for international students

English Language requirement: Band B. For more guidance on English language requirements please visit this page.

Fees and funding

UK students
£29,250
International students
£29,250

Visit our fees and funding page to find out more.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Marketing Recruitment Team
Email
masters@wbs.ac.uk
Phone
+44 (0)24 7615 0333