Taught course

International Marketing

Institution
University of West London · Claude Littner Business School
Qualifications
MSc

Entry requirements

Applicants will need one of the following: - lower second honours degree (2:2 or overseas equivalent in business / management or social science discipline. - diploma from the Chartered Institute of Marketing. - work experience is desirable. Applicants with: - a Postgraduate Diploma from the Chartered Institute of Marketing will be exempt from the core module Strategic Marketing Management. - non-relevant degrees (eg modern languages/music) will be required to complete one module in marketing and one in research methods before progressing to the masters. - work experience but no formal qualifications that are assessed as suitable will be required to complete one module in marketing and one in research methods before progressing to the MA.

Months of entry

September

Course content

This course will help you develop deeper insights and understanding of key areas of contemporary marketing from the new digital landscape to sustainable marketing challenges and global opportunities.

You will develop a strategic perspective through detailed exploration, critical appraisal and in-depth study of brands, marketing, consumers and the changing contexts in which organisations do business. The MA in Contemporary Marketing is designed for graduates and business professionals who have some marketing experience or for others considering starting a new career in marketing or for those who have a real interest in marketing, communications, PR, psychology, sociology, or business. The course will help you launch or develop your career in marketing with the benefit of a broad understanding of topical contemporary marketing issues.

The course will help you learn to think creatively, critically and strategically about marketing issues and challenges. You will attend lectures, talks and seminars given by experienced practitioner lecturers, who will support you to apply academic research to solve real problems using live case studies. Our course is designed for graduates of any discipline. You will also develop a useful and supportive network of relationships with fellow students that endure beyond the course. Many of our past students become active alumni.

Information for international students

For more information, please visit: http://www.uwl.ac.uk/international

Fees and funding

UK students
GBP6,950
International students
GBP10,995

For information please visit the UWL website:

http://www.uwl.ac.uk/students/postgraduate/help-funding

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Course information
Email
courses@uwl.ac.uk
Phone
0800 036 8888