MSc Digital Marketing

Entry requirements

You should have a recognised business/marketing honours degree (2:2 or above) from a UK university or equivalent. Other recognised degrees alongside 2+ years of experience in a marketing role will also be considered.

UWL also considers applications from those who do not have a marketing-related degree or direct work experience in a marketing field but have a demonstrable ambition or requirement to improve their knowledge in the area. In this case, the applicant would be invited to interview and may also be required to undertake a short-written paper in order to assess their suitability for the academic demands of the course.

Months of entry

February, September

Course content

Our MSc Digital Marketing is a multi-dimensional and dynamic course designed to deliver a challenging learning experience which will equip you with the knowledge and skills required to become future strategic decision-makers and creative problem-solvers in digital marketing.

Throughout this course, you will learn how to effectively analyse, communicate and operate in competitive local and global contexts, preparing you to be a highly successful digital marketing professional within a rapidly evolving industry.

Through a series of specifically designed, practical hands-on workshops, expert guest speakers, simulations, and industry “live briefs”, we provide:

• a modern approach to the teaching of digital concepts, from a broad range of avenues including strategic marketing, leadership, e-commerce, consumer behaviour, social media marketing and designing new paths to purchase on innovative digital platforms
• a thorough curriculum aimed at the optimal utilisation of digital tools, to enhance data analysing and research skills, along with providing insights to improve marketing performance
• hands-on practical learning through modern assessments and industry-inspired projects
• the opportunity to develop and further enhance skills like creative problem solving, innovative thinking, and the ability to work independently and as a team to formulate ideas and opinions that drive effective marketing proposals and add value to any global organisation or marketing team
• knowledge of how the digital customer experience is integral to marketing
• well-structured and carefully curated course content to enhance different levels of understanding and learning styles.

CIM Accreditation

The Chartered Institute of Marketing (CIM) has approved this degree for exemptions on CIM qualifications. UWL has developed strong links with CIM and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.

Information for international students

ou need to meet our English language requirement of 6.5 overall score for IELTS, with a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening). Visit our English language requirements page for information on other English language tests we accept.

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents.

We offer pre-sessional English language courses if you do not meet these requirements. Find out more about our English Language courses.

We offer scholarships for international students including International Ambassador Scholarships.

Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.

Fees and funding

If you are studying a Masters course you may be eligible to apply for a Postgraduate Loan, this may help contribute towards your course fees and living costs.

Additional funding is available to some types of students, such as disabled students or those with dependants.

We offer a range of scholarships and bursaries, including awards for specific subjects. Awards for business students are also on offer.