Taught course

Social Media and Interactive Technologies

University of York · Department of Sociology

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Entry requirements

Applicants must have the minimum of a 2:1 dgree or equivalent suitable experience. This should be within a social science, businesss and management studies or a computer science related discipline with a particular emphasis on either social informatics, information management, or social aspects of computing. However, it is also recognised that this course is likely to attract highly capable students from other backgrounds who wish to undertake rigorous social science training. In this case, high calibre applicants from non-social science disciplines will be considered for admission. If you are a non-native English speaking applicant you must provide evidence of your English language ability. You need to show enough fluency in all aspects of English (reading, writing, speaking and listening) to the required level of the course you're applying to.

Months of entry


Course content

The MSc in Social Media and Interactive Technologies is taught by the Department of Sociology and the Department of Computer Science and provides an innovative mix of social and technical skills. You will gain an understanding of the social, political and economic factors that affect the use of interactive technologies, examining how technology is perceived and employed by the user and develop the skills to design and create usable and accessible devices.

The York Sociology Department is the ideal place for those who wish to learn more about social Media. The rapid expansion of social media and interactive technologies is having a momentous effect on the way in which the business world communicates with its customers. Websites such as YouTube, Wikipedia, Flickr and Facebook have changed consumer expectations, with businesses under increasing pressure to be at the forefront of communication technology.

These advances in technology have created a demand for graduates with an understanding of new technologies, who can offer advice to businesses, academia and policymakers on how best to use social media and interactive technologies to improve their provision and relationships with their customers.

Information for international students

York is a research-intensive university and a proud member of the elite Russell Group of universities. Information about international fees can be found on our website.

Fees and funding

Department and University scholarships may be available, please check our website for details: Fees and funding

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Postgraduate Administrator
+44 (0) 1904 324743