Taught course

Business Analytics

Xi'an Jiaotong-Liverpool University · International Business School Suzhou

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Entry requirements

Academic background

An undergraduate degree (UK 2:1 or equivalent) in accounting, economics, management, finance, marketing, science or engineering. Prior knowledge of econometrics is desirable, but not essential.

Minimum entry requirements


Upper second class (2:1) honours

North America:

3.0 Cumulative GPA (out of 4) or 3.2 Cumulative GPA in the final two years of your undergraduate programme

Other regions:

Equivalent academic qualifications

English language requirements

If English is not your native language or if you have not studied in English at degree level, you will need to provide evidence of your English proficiency. You should normally possess one of the following qualifications:

  • IELTS: 6.5 (minimum of 5.5 in all sections)
  • TOEFL iBT: 90 (minimum of 21 in any skill)

In exceptional circumstances, individual cases will be considered on their own merits. You may be required to attend interviews or tests to further demonstrate your English proficiency.

If you miss the English language requirements by 0.5-1.0 of an IELTS band, or a similar number for other English language exams, you can be admitted to the programme after successful completion of our five- or eight-week intensive English presessional course.

You can also apply to take the XJTLU English language test in lieu of an IELTS/TOEFL or equivalent. Based on the score, students may be admitted or may be required to take and successfully complete the five- or eight-week intensive English presessional course.

Additionally, students may be required to complete English language courses on a pass/fail basis as part of the additional learning activity requirement during their studies at XJTLU.

Months of entry


Course content


The rapid growth of available data is transforming the way managers, accountants, investors, and marketers are working. The ability to integrate big data into their analyses, business plans and decisions is becoming essential if firms are to maintain their competitive advantage.

The MSc Business Analytics programme is a response to these changes in the economic and technological environment. It aims to transform business students into multi-talented professionals, standing in-between their core field of expertise (such as management, finance, and marketing) and information technologies.

In addition to advanced modules in finance, marketing and management, the programme offers a deep understanding of the most up-to-date methods for data-processing (such as machine learning, data mining) and data management. Our teaching philosophy is practice-oriented. With this in mind, after an intensive 12-month period of study you will have the opportunity to complete your training with a six-month internship within a company.

You will benefit from the Big Data Analytics and Technology Centre that has been set up at XJTLU in collaboration with IBM and the Suzhou International Science-Park Data Centre (SISDC). Business analytics training will be available, utilising IBM software, and you will have the opportunity to apply for internships or projects at SISDC.

Graduates of this programme, as with all XJTLU masters degrees, earn a University of Liverpool degree that is recognised by the Chinese Ministry of Education.

International Business School Suzhou (IBSS) is one of an elite group of institutions worldwide to be accredited by the AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) in 2016 and 2018 respectively. AACSB accreditation is a globally recognised standard for the highest quality in business education. Only five per cent of business schools worldwide have been awarded the accreditation. The EQUIS accreditation is a quality certification system for business schools set up by the EFMD (European Foundation for Management Development). It has become the most global authoritative and select business school certification body in the world with its comprehensive and rigorous review process. IBSS becomes the youngest business school in the world to have received both EQUIS and AACSB accreditation. There are only less than 100 business schools that have received both AACSB and EQUIS accreditation. This is an important milestone in becoming a world class business school and highlights the strength and significant influence of IBSS at the international level.

Why should I study Business Analytics at XJTLU?

  • Access the Big Data Analytics and Technology Centre
  • Acquire skills of practical processing and exploration of big data
  • Learn about some of the latest data analysis techniques making use of AI, such as machine learning and data mining
  • Have opportunities to complete internships
  • Take advantage of industry links with local companies

Knowledge and skills

The MSc Business Analytics programme will equip you with:

  • A rich understanding of the opportunities and threats posed to organisations by the current increase in data availability
  • An ability to analyse, model and investigate large networks of peoples and companies.
  • An appreciation of the ethical issues and risks related to the advent of interconnected databases
  • Knowledge and understanding of current practices, theories and issues in a traditional field of business studies
  • Skills in data processing (descriptive statistics, econometrics and machine learning), problem solving and decision-making (using statistical and data analyses to resolve organisational problems)
  • Proficiency in the use of a wide variety of statistical packages suitable for analysing large data sets.


Core modules:

  • Introduction to business analytics
  • Contemporary issues in the ethics of business analytics
  • Econometrics
  • Databases and data management
  • Data mining and machine learning
  • Social network analysis
  • Big Data: applications in business

Internship report/dissertation. Specialised pathway modules

  • Finance pathway: Financial Analysis, Portfolio Management
  • Marketing pathway: Social Media Marketing, Marketing Management
  • Management pathway: Strategic Business Analysis, Strategic Operation Management, Modelling and Simulation of Operations.

Specialised pathway modules:

  • Finance pathway: Financial Analysis, Portfolio Management
  • Marketing pathway: Social Media Marketing, Marketing Management
  • Management pathway: Strategic Business Analysis, Strategic Operation Management, Modelling and Simulation of Operations.

Additional learning activities:

The completion of additional learning activities is required to obtain your Masters degree. Normally, required ALA hours will be distributed evenly across each semester, amounting to 200 hours per semester. Part-time programmes will normally require 100 to 150 hours per semester.

The additional learning activities on MSc Business Analytics include:

  • Introduction to Research Methods
  • Personal and Employability Skills
  • Postgraduate English
  • Chinese Language
  • Graduate Teaching Assistantship
  • Graduate Research Assistantship
  • Independent Study with an IBSS Tutor
  • Participation in IBSS research seminar series
  • Writing of Scholarly Research Paper
  • Presentation of Scholarly Research Paper
  • Thomson One Certificate Achievement
  • EIKON Certificate Achievement
  • Datastream Certificate Achievement
  • Professional Software Skills
  • Volunteer Work for University and School Projects and Events
  • In-Company Project
  • Field Trip/Company visit
  • Career Development Activities
  • Graduate Work Placement
  • SAP TERP10


Business analytics skills are in high demand in every sector of the economy, particularly within the fast-growing service sectors (e.g. finance, retail, marketing, and information technology). The typical positions our graduates target include data or information analyst, technical consultant, IT-related project manager and customer relationship management (CRM) analyst.

Closing date for applications (for September 2019 entry)

30 June 2019 for international and students from Hong Kong, Macao and Taiwan

Information for international students

Visa for entry into China

There are a number of visas available to international students who want to study in China, depending on the duration of your intended period of study. Staff in our International Student Recruitment and Support team can advise you on the correct visa to apply for.

Students should contact us at International@xjtlu.edu.cn for more information on their options.

Fees and funding

UK students
RMB 120,000
International students
RMB 120,000


XJTLU offers a generous scholarship of up to 50 percent of the total tuition fee for all full-time masters programmes based on academic merit. Should you wish to apply for XJTLU master scholarship, please submit a scholarship application letter in your application stating the reasons why you should be considered.

Alumni discount

If you are a graduate of XJTLU, the University of Liverpool or Xi’an Jiaotong University, you will automatically receive a discount of 20 percent of the tuition fee.

Payment options

Masters students have the option to pay tuition fees in instalments each semester. You can also choose to pay the fees upfront at the time of registration, in this case a discount of five percent of the total fees will be offered.

You will be asked to indicate how you would like to pay the fees when you confirm your acceptance of the unconditional offer.

Qualification, course duration and attendance options

  • MSc
    full time
    18 months
    • Campus-based learningis available for this qualification

Course contact details

PG Enquiries