Taught course (will run subject to approval)

Management and Marketing

Institution
Birmingham City University · Birmingham City Business School
Qualifications
MSc

Entry requirements

We require one of the following: An honours degree of a British University or equivalent institution (minimum 2:2) An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2) A pre-masters programme approved by Birmingham City University A pre-masters programme with a minimum of 55% average Other qualifications will be considered on a case by case basis.

Months of entry

September

Course content

Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the programme team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving.

In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course.

The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing.

Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector and customer loyalty within sports marketing.

Information for international students

English language requirement for these courses is a minimum TOEFL score of 575 or a minimum IELTS score of 6.0 average. For more information please visit www.bcu.ac.uk/international

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate Enquiries
Email
courseenquiries@bcu.ac.uk
Phone
+44 (0)121 331 5595