Entry requirements

A 2:2 (or above) UK Honours degree, or equivalent internationally recognised qualification, in Social Sciences; Law; Humanties; Arts or Business. Other subjects and qualifications will be considered with relevant work experience.

Months of entry

September

Course content

This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media.

The field of public relations has grown dramatically in the past 20 years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.

This course will investigate the rise of public relations and its links with global media institutions from historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas.

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies.

You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy.

This combination will provide you with the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work ethically in PR at an international level.

Aims

  • You will gain an advanced knowledge of the relevant theories of public relations which explain and debate its significance.
  • You will learn about the history of the role of public relations in the media.
  • You will acquire an advanced understanding of the functioning of public relations in the contemporary media.
  • You will gain the knowledge and skills necessary to undertake advanced scholarly research in the field of media and public relations.
  • You will be able to reflect critically on public relations practices within media organisations and to reflect intellectually on their PR practice.
  • You will develop the knowledge and skills necessary for the ethical development of your career in Media PR.

Information for international students

English language requirements

  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 58 (51 in all subscores)
  • BrunELT: 65% (min 60% in all areas)

Fees and funding

Learn more at the postgraduate funding page.

Qualification and course duration

MA

full time
12 months
part time
24 months

Course contact details

Name
Enquiries
Email
enquiries@brunel.ac.uk
Phone
+44 (0)1895 265599