Research course

Marketing and Strategy

Institution
Cardiff University · Cardiff Business School
Qualifications
PhD

Entry requirements

For entry requirements, please visit our website: https://www.cardiff.ac.uk/study/postgraduate/research/programmes/area/marketing-and-strategy

Months of entry

October

Course content

Marketing and Strategy is a research area within which you can focus your studies as part of our Business Studies PhD programme.

The Marketing and Strategy Section at Cardiff Business School undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels. The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.

The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.

We offer a full range of expertise, but the following areas are of particular strength:

  • International marketing
  • Strategic marketing
  • Consumer behaviour analysis (marketing)
  • Services marketing
  • Strategic management systems.

Further areas of expertise include:

  • Branding
  • Consumer behaviour
  • Business to Business
  • Relationship marketing
  • Creativity and product innovation management
  • Entrepreneurship
  • Digital media marketing
  • Ethics, corporate social responsibility and sustainability
  • International and cross-cultural marketing
  • Marketing communications
  • Retailing and service marketing.

Qualification, course duration and attendance options

  • PhD
    part time
    84 months
    • Campus-based learningis available for this qualification
    full time
    36 months
    • Campus-based learningis available for this qualification

Course contact details

Name
PhD Programme Office, Cardiff Business School
Email
business-phd@cardiff.ac.uk