Taught course

International Fashion Marketing

Coventry University London Campus · Coventry University London Campus

Entry requirements

A second class honours degree (2:2) or above. Applications from candidates with equivalent degree and relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

Months of entry

January, October

Course content


This programme will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage.

Why choose this programme?

The location of the London Campus offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop up shops, to global trend laboratories and the home of some of the leading names of the high street and luxury fashion brands in the world. You can take advantage of a new fashion studio equipped with Apple Mac computers boasting the latest design software.


  • Marketing in a Global Age
  • Trend Prediction and Fashion Forecasting
  • International Fashion Marketing
  • Fashion and Brand Management
  • Buying and Merchandising in a Changing Global Industry
  • Buyer Behaviour
  • Retail and Service Marketing
  • Business and Management Research Methods
  • Fashion Marketing and Communication in a Global Context
  • London Fashion Live Project

Project options:

  • Internship
  • Consulting Project
  • Entrepreneurship Project
  • Simulation
  • Dissertation


Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

Future prospects

"I really appreciated the range of options which were available during our final term, and would highly recommend an internship module. It helped me bring together everything I had learnt and combine it with real world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds." - Samantha Johnson, Germany.

Fees and funding

UK students
£10,500 (£10,750 from October 2017)
International students
£13,000 (£13,250 from October 2017)

Scholarship opportunities

Coventry University London Campus is delighted to have recently launched a number worth of scholarships to UK and International students holding an offer of study for October 2016, January 2017 and April 2017 entry. You can find out more about our Scholarships by viewing our website.

Qualification and course duration


full time
12 months

Course contact details

Student Recruitment