Taught course

International Marketing MBA

Coventry University London Campus · Coventry University London Campus

Entry requirements

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

English as a foreign language: IELTS 6.5 or equivalent.

Months of entry

January, October, April

Course content


Coventry University is ranked 11th in the Business, Management and Marketing subject area of the 2017 Guardian University Guide league table. This course will equip you with the knowledge and competence required to take on the challenges of international marketing and can also help you develop successful international marketing strategies.

Why choose this programme?

All modules are taught by staff with industry experience and during the course you can benefit from lectures delivered by industry professionals and visits to marketing-related events and exhibitions. Past visits have included the Digital Marketing Show.


  • Sustainable Strategy – from Planning to Implementation
  • Marketing in a Global Age
  • Finance, Funding and Legislative Frameworks for Success
  • Leading in a Changing World
  • Business and Management Research Methods or Entrepreneurship

Specialist modules:

  • Digital Marketing
  • Buyer Behaviour Analysis – The Psychology of Buying
  • Retail and Service Marketing
  • Creativity

Project options:

  • Internship
  • Consulting Project
  • Entrepreneurship Project
  • Simulation
  • Dissertation


Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member.

Future prospects

"Coventry University London has provided me with the knowledge to start my own digital marketing company. I have started New Age Marketing which is a digital marketing company focusing on (small, medium enterprises) SMEs in London. Facilities, such as the Enterprise Hub, has helped me to achieve success and I look forward to further growing my company". - Deepak Yadav, India

Information for international students

International Office website.

+44 (0) 24 7765 2152

Fees and funding

UK students
International students

Scholarship opportunities

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

Qualification and course duration


full time
12 months

Course contact details

Recruitment and Admissions Office
+44 (0) 24 7765 4321