Strategic Marketing

Entry requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

• first or a second class UK honours degree in a relevant discipline, or
• international degree - equivalent of UK qualifications

Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with 5 years' relevant work experience.

Months of entry

September

Course content

The Cranfield Strategic Marketing MSc is ranked 4th in the UK and 12th in the world by QS World University Rankings: Masters In Marketing 2019.

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:

- Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in Harvard

- Business Review or Sloan Management Review.

- Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.

- Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.

- Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices.

- The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.

- Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.

Qualification and course duration

MSc