Strategic Marketing

Entry requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

• first or a second class UK honours degree in a relevant discipline
• international degree - equivalent of UK qualifications
• professional qualification (e.g. CIM) with 5 years' relevant work experience.

Months of entry

September

Course content

Our Strategic Marketing MSc has been designed with senior marketing practitioners to ensure you gain cutting-edge knowledge and skills in strategic marketing. The programme is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. It will give you the specialised skills and knowledge to become a successful marketing leader of the future.

You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Practical skills are developed through topical case studies, in-class debates, master classes and guest lectures by high-profile industry partners, and by a real-life Marketing Consulting Project involving a reputable organization.

The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and

Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment with unrivalled access to lecturers and support staff.

Information for international students

If you are an international student you will need to provide evidence that you have achieved a satisfactory test result in an English qualification. Our minimum requirements are as follows:

IELTS - 6.5 overall and 6.5 in the writing component

TOEFL - 92 and a writing score 21

Pearson PTE Academic - 65

Cambridge English Scale - 180

Cambridge English: Advanced - C

Cambridge English: Proficiency - C

In addition to these minimum scores you are also expected to achieve a balanced score across all elements of the test. We reserve the right to reject any test score if any one element of the test score is too low.

We can only accept tests taken within two years of your registration date (with the exception of Cambridge English tests which have no expiry date).

Students requiring a Tier 4 (General) visa must ensure they can meet the English language requirements set out by UK Visas and Immigration (UKVI) and we recommend booking a IELTS for UKVI test.

Applicants who do not already meet the English language entry requirement for their chosen Cranfield course can apply to attend one of our Presessional English for Academic Purposes (EAP) courses. We offer Winter/Spring and Summer programmes each year to offer holders.

Fees and funding

For details of any funding or bursaries that may be available, please contact the Enquiries Office.

Qualification and course duration

MSc