International Marketing and Business Development
Entry requirements
Students holding one of the following degrees can apply for the MSc in International Marketing & Business Development:
- A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
- A validated Licence 3 degree or Bachelor's degree equivalent to Bac + 3
You can apply whilst studying the last year of the degree which makes you eligible for the program (Bachelor's Degree minimum).
Months of entry
September
Course content
Master of Science in International Marketing & Business Development
Gain dual expertise in business development and international marketing, preparing for careers such as marketing manager, category manager, business development specialist, or product owner. Develop strategic skills to excel across global markets.
Global Experience & Real-World Learning
Engage with international professionals, work on real-world projects, and deepen your understanding of global marketing strategies and business development. This hands-on approach equips you for impactful roles worldwide.
Career-Driven & Industry-Connected
Benefit from strong business ties, high-quality internships, and job placements. Whether aiming for a role in marketing, sales, or business development, this program provides the expertise to drive strategic growth.
Career Paths:
- Marketing: Manager, Director, Strategist, Category Manager
- Business Development: Manager, Analyst, Head of BD
- Sales & International Growth: Key Account Manager, Country Manager, Sales Manager
Fees and funding
Tuition Fees
€28,750
The tuition and fee charges are in effect for the 2025-2026 academic year and are subject to change for future years.
Several scholarship options are available. Please check the program website for more information.
Qualification, course duration and attendance options
- MSc
- full time18 months
- Campus-based learningis available for this qualification
- 18 months including a 4-to-6-month internship (120 ECTS credits)
- Taught in English
- Delivered in Lyon with an international term (in Vietnam or South Africa) and a one-week long international seminar
Course contact details
- Name
- Marion LEMPEREUR
- lempereur@em-lyon.com