Taught course

International Marketing and Business Development

Institution
EMLYON Business School
Qualifications
MSc

Entry requirements

Students holding one of the following degrees can apply for the MSc in International Marketing & Business Development:

  • A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
  • A validated Licence 3 degree or Bachelor's degree equivalent to Bac + 3

You can apply whilst studying the last year of the degree which makes you eligible for the program (Bachelor's Degree minimum).

Months of entry

September

Course content

Master of Science in International Marketing & Business Development

Gain dual expertise in business development and international marketing, preparing for careers such as marketing manager, category manager, business development specialist, or product owner. Develop strategic skills to excel across global markets.

Global Experience & Real-World Learning

Engage with international professionals, work on real-world projects, and deepen your understanding of global marketing strategies and business development. This hands-on approach equips you for impactful roles worldwide.

Career-Driven & Industry-Connected

Benefit from strong business ties, high-quality internships, and job placements. Whether aiming for a role in marketing, sales, or business development, this program provides the expertise to drive strategic growth.

Career Paths:

  • Marketing: Manager, Director, Strategist, Category Manager
  • Business Development: Manager, Analyst, Head of BD
  • Sales & International Growth: Key Account Manager, Country Manager, Sales Manager

Fees and funding

UK students
€28,750
International students
€28,750

Tuition Fees

€28,750

The tuition and fee charges are in effect for the 2025-2026 academic year and are subject to change for future years.

Several scholarship options are available. Please check the program website for more information.

Qualification, course duration and attendance options

  • MSc
    full time
    18 months
    • Campus-based learningis available for this qualification
  • 18 months including a 4-to-6-month internship (120 ECTS credits)
  • Taught in English
  • Delivered in Lyon with an international term (in Vietnam or South Africa) and a one-week long international seminar

Course contact details

Name
Marion LEMPEREUR
Email
lempereur@em-lyon.com