Taught course

International Marketing

Institution
EU Business School · EU Business School
Qualifications
MBA

Entry requirements

Required documents: Completed application form. 1 copy of bachelor’s degree from an accredited college or university and transcripts. Proof of English fluency: TOEFL score 213 (computer-based), 80 (internet-based); IELTS 6.0; CAE C; PTE 54; English native; or equivalent. 2 letters of recommendation (use of PPI recommended). 1 written or video essay. 1 copy of CV/résumé. Applicants must also meet two of the following: A minimum grade point average (GPA) of 3.0 on a 4.0 scale. A satisfactory score on the GMAT or GRE. 5+ years of professional work experience (may include military service). An interview with the Dean.

Months of entry

January, October, March

Course content

The promotion of products and services is one of the most important aspects of any business. Effectively delivering and promoting a company’s offerings in a constantly evolving market is market is key to business success. This program provides a framework for learning the fundamental approaches to understanding markets, competitors, product portfolios and consumer behavior from an international perspective. It emphasizes current developments in e-marketing strategies and changes in advertising and media, and equips graduates with the necessary tools, skills and mindset required to be effective international marketers.

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

  • Explore how companies make the most from their investments, from managing data to communications.
  • Apply key principles that enhance communication and effectivenes.
  • Analyze the microfunctions of human resources management and explore its strategic importance.
  • Analyze and create alternative investment projects.

Fees and funding

UK students
€18,900
International students
€18,900

Qualification and course duration

MBA

full time
12 months
part time
24 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations30
Written coursework / continuous assessment25
Dissertation20
assignments25

Course contact details

Name
Antonella Mela
Email
info.bcn@euruni.edu
Phone
+34 93 201 81 71
Fax
+34 93 201 79 35