Taught course

Consumer Behaviour

Institution
Goldsmiths, University of London · Institute of Management Studies
Qualifications
MSc

Entry requirements

You should normally have, or be expected to gain, an undergraduate degree of at least upper second class standard (or equivalent). Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.

Months of entry

September

Course content

The Goldsmiths MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand: the psychological impact of various types of media, the psychological processes underlying consumer behaviour, the psychology of consumer preferences, psychological theories of attitude change, persuasion, and influence; the psychology of branding, and behavioural economics (including the psychology of pricing)

The Institute of Management Studies (IMS) at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. The MSc Consumer Behaviour contributes to and strengthens Goldsmiths? reputation as being one of the premier institutions of its kind in the United Kingdom.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Course Enquiries
Email
course-info@gold.ac.uk
Phone
+44 (0)20 7078 5300