Marketing & Consumer Behaviour

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.

Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.

Months of entry

September

Course content

The MSc Marketing & Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

Why study MSc Marketing & Consumer Behaviour

• You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

• The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• the psychological and cultural processes underlying consumer behaviour
• the psychology of consumer preferences and choices
• psychological theories of attitude change, persuasion, and influence
• the psychology and strategy of branding
• how to create and sustain customer experience
• behavioural economics (including the psychology of pricing)
• the psychological impact of various types of media and advertising

The MSc Marketing & Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Fees and funding

Find out more about postgraduate fees and explore funding opportunities. If you're applying for funding, you may be subject to an application deadline.