Entry requirements

This degree is designed for those individuals with a at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered.

Months of entry

January, September

Course content

Please note, all course information including entry requirements relates to the 2022/23 academic year.

Blending the creative and analytical aspects of marketing theory and practice, our professionally-focused degree will equip you with the knowledge, skills and techniques to succeed in marketing. Accredited by the Chartered Institute of Marketing (CIM), successful completion of this new course provides maximum exemption towards its professional qualifications.

In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the most in-demand jobs of the next decade – with skills in content creation and curation, social media strategy, digital marketing and analytics the most sought-after.

Professionally-accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, our exciting new master’s degree has one aim: to prepare you to make an impact in the real world of work. That’s why, unlike some other courses, the move to digital first and the society-driven demand for increased sustainabilityand ethical behaviour are embedded into our programme. For those new to marketing, we’ll quickly bring you up to speed with basic and then advance marketing theory.


Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was.

That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion.

A wide variety of knowledge and skills are required to be a successful marketer and our course content covers the full spectrum, from analytical to creative, with digital impact and the relationship between marketing and business embedded throughout.

In addition to your final project, you will study eight core modules, which cover core topics such as marketing research, marketing strategy, digital marketing and international marketing communications. You’ll choose one option module in Semester 1 and two option modules in Semester 2.

A large range of optional modules give you the choice to retain your focus on aspects of marketing, such as mediated communications or branding, or broaden your scope of study to include accounting for decision making or entrepreneurship. Depending on availability, you can also choose to study a modern language as your optional module, from absolute beginners to advanced level in British Sign Language, Mandarin Chinese, French, German, Japanese, Spanish or Russian. Those for whom English is a second language may also choose Advanced Business English.

Information for international students


IELTS 6.5 with a minimum of 5.5 in each component. The University also accepts a range of internationally recognised English tests.

If you do not meet the English language requirements, the University offers a range of English language preparation programmes.

During your degree programme you can study additional English language courses. This means you can continue to improve your English language skills and gain a higher level of English.

Fees and funding

UK students
International students

For information related to fees and funding, please visit the individual course page on the Keele University website.

Qualification, course duration and attendance options

  • MSc
    part time
    24-36 months
    • Campus-based learningis available for this qualification
    full time
    12-20 months
    • Campus-based learningis available for this qualification

Full time is from 1 year up to 20 months with entrepreneurship or placement pathway. Part time is from 2 years up to 36 months depending on pathway.

Course contact details