Sport Business and Leadership

You will gain a critical understanding of the complexity, contradictions, and controversies of leadership and its application to social, environmental and economic issues that are essential to leadership and management as they pertain to the sport industry. This is supported by world-class teaching from our academic team that will help you develop a deep understanding of the latest leadership and business management techniques.

This master’s programme will give you the opportunity to immerse yourself in the business of sport, and in doing so enhance your leadership capacity and business acumen in relation to the complex and rapidly emerging global sport business environment. You will also visit several influential sport leadership environments and receive industry advice from top leaders in their field.

The Institute for Sport Business is proud to partner with a number of London-based leaders in sport, such as World Rugby, BT Sport, CSM Strategic, West Ham United Foundation, Sport England and, Chelsea Football Club. Through these partnerships you will learn how to connect theory with practice by attending a number of inspiring field visits. Past visits have included Sandhurst Military Academy, The Royal Opera, UK Sport, KPMG, the RFU, Google, and Wimbledon.

For those wishing to prepare for careers in middle and senior leadership positions in a range of sectors, including commercial, not-for-profit and international sporting organisations, this programme is for you.